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Writing the Editorial

Special Occasion

It explains the significance of a special day or occasion.

Editorial of Entertainment

"The editorial should provide the background in which the facts are seen in a new perspective and should express its opinion."

“It is the expression of the people’s conscience, cause, and conviction.”

"It is a presentation of facts and opinion in a concise, logical manner, or of interesting significant news in such a way that its importance to the average reader will be clear."

Letter to the Editor

Editorial of Commendation,

Appreciation, or Tribute

It evokes a smile, a chuckle, laughter, while suggesting truth. Its main aim is to entertain. It is usually short.

It points out the good or the bad features of a problem or situation mentioned in the news. Its purpose is to influence the reader.

Editorial of Interpretation

Editorial of Criticism

It praises, commends, or pays tribute to a person or organization that has performed some worthwhile projects of deeds, or accomplishments.

Sent by an outsider to the staff, either praising or complaining.

It explains the significance or meaning of a news event, current idea, condition or situation, theory , or hypothesis.

-Rufus Terral

- Joseph Pulitzer

-M. Lyle Spencer

Mood Editorial

It presents a philosophy rather than an argument or an explanation. Oftentimes, the subject matter is nature or emotion.

It is the official stand of the paper on a relevant development or issue.

DEFINE EDITORIAL.

It seeks to give information on facts unknown to the reader.

Editorial of Argumentation

or Persuasion

Editorial of Information

The editor argues in order to convince or persuade the reader to accept his stand on the issue.

"Bitterness, bias, and fear have no place in an editorial. They make for weakness no matter how much they bluster."

TYPES OF EDITORIAL

“The modern editorial includes analyses and clarifications, sometimes with no opinion given.”

Pooled Editorial

“An editorial is an article in a newspaper giving the editor’s view or those of the person or persons in control of the paper.”

-William Allan White

The consensus stand or position of several editors from different schools on a common issue or problem published in their respective school papers at the same time.

Opinion sent to the staff by an authority on a particular topic – educational, political, religious, or moral.

Guest Editorial

- A. Gayle Waldrop

- Arthur Copper

Does it reflect clear, logical thinking?

Develop it from one specific, limited idea, phrased in one sentence, and expand it into the body of the editorial.

A good editorial must:

Make the editorial interesting enough to read.

CHARACTERISTICS OF A GOOD EDITORIAL

Is the writing simple, direct, clear and forceful?

Does it not carry a double meaning?

>Lead logically to a conclusion

>Present only one idea

>Avoid wordiness

>Present the facts and not mere opinion

POINTERS ON WRITING

EDITORIAL

Direct the editorial towards the establishment

of a consensus.

Peg the lead sentence on a recent relevant

news for its impact value.

Spears and Lawshe, on the other hand, characterize an editorial as one that:

•Has moral purpose

According to Reddick, there are three qualities of a good editorial:

•Has sound reasoning

•Must have clearness of style

Is the subject matter significant to the students, the school,

the community and the country?

Organize all data into well-reasoned arguments, with each argument leading up to the conclusion.

•Has the power to influence public opinion

BREVITY

INTEREST

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FORCE

Have a purpose well in mind which should be accomplished with sufficient data.

Are the sentences and paragraphs relatively short?

Present both sides of an issue and clarify tricky aspects

with a widely understood analogy or with an illustration

that makes for easier understanding.

THE END.

References:

Cruz, Ceciliano-Jose. Campus Journalism.

Presented by: Patrick Wincy C. Reyes

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