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It explains the significance of a special day or occasion.
"The editorial should provide the background in which the facts are seen in a new perspective and should express its opinion."
“It is the expression of the people’s conscience, cause, and conviction.”
"It is a presentation of facts and opinion in a concise, logical manner, or of interesting significant news in such a way that its importance to the average reader will be clear."
It evokes a smile, a chuckle, laughter, while suggesting truth. Its main aim is to entertain. It is usually short.
It points out the good or the bad features of a problem or situation mentioned in the news. Its purpose is to influence the reader.
It praises, commends, or pays tribute to a person or organization that has performed some worthwhile projects of deeds, or accomplishments.
Sent by an outsider to the staff, either praising or complaining.
It explains the significance or meaning of a news event, current idea, condition or situation, theory , or hypothesis.
-Rufus Terral
- Joseph Pulitzer
-M. Lyle Spencer
It presents a philosophy rather than an argument or an explanation. Oftentimes, the subject matter is nature or emotion.
It seeks to give information on facts unknown to the reader.
The editor argues in order to convince or persuade the reader to accept his stand on the issue.
"Bitterness, bias, and fear have no place in an editorial. They make for weakness no matter how much they bluster."
“The modern editorial includes analyses and clarifications, sometimes with no opinion given.”
“An editorial is an article in a newspaper giving the editor’s view or those of the person or persons in control of the paper.”
-William Allan White
The consensus stand or position of several editors from different schools on a common issue or problem published in their respective school papers at the same time.
Opinion sent to the staff by an authority on a particular topic – educational, political, religious, or moral.
- A. Gayle Waldrop
- Arthur Copper
A good editorial must:
Spears and Lawshe, on the other hand, characterize an editorial as one that:
According to Reddick, there are three qualities of a good editorial: