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WNBA Rebranding
1
Transcript
Conclusion
- Hope to attract more of a fan base
- More support for the WNBA
Social Media
- Implement multiple tactics to increase the WNBA's social media presence
- Revamp opening video
- Player Spotlight
- Fan
Tactics
http://issuu.com/oliviafrench08/docs/practicum_final_7050f286dd1b8b/0
- Increase Fan Base
- Celebrity Endorsement
- Social Media
Celebrity Endorsements
- Order to attract more fans, and a wider variety of fans
Problem
WNBA
- WNBA doesn't have a huge fan base
- NBA has double the amount of fans
- Started in 1996
- June 1997 first Season
- 2015 19th season
- 13 teams
- 50 million fans
Opportunity
-Rebrand them in order to get more fans
-More social media followers
Overview
WNBA
- WNBA
- Problem
- Objectives
- Tactics
- Conclusion
Increase Fan Base
http://www.wnba.com/mercury/news/mercury_intro_2014.html
Target: 18-30
- Fun game environment
- Giveaways
- Events
- Meet and Greets
NBA
http://www.nba.com/cavaliers/2014-15-qtv-video-intro
WNBA Rebranding
Francesca Ullram and Olivia French
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