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What is the difference between a Media Channel and a Media Vehicle?
This is when the most cost effective media for advertising is chosen and the effective coverage is given to the target audience.
This is when you transmit a message across to a specific audience.
Examples:
Social media, Direct Mail, Press and Television
Examples included:
Newspaper, TV stations, Radio Stations and Billboards
The difference between media channel and media vehicle is that while Media Channel transmits the message to the target audience through various ways like newspaper, Media Vehicle chooses an effective way to promote to the intended audience by keeping in mind the cost and audience because it can be expensive to advertise in certain types of media like television ads.