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Strike Energy Drink
STRIKE ENERGY DRINK
Where's your focus?
Demographics
.
Product and Place Marketing
Interests: Energized
Activities: Sports motivation
Opinions: High performance, active.
It will be quite available to most people, being sold in ballparks, gyms, CVS, Walgreen's, and even 711s.The product is targeted in New York City and because of this, we will be promoted by The New York Yankees and because the product is titled "STRIKE" it will be advertised by C.C. Sabathia, the ace for the Yankees.
The primary features are instant energy, endurance and that boost most people need to get through the day.
The special elements are iron to help build muscle and electrolytes for energy.
Promotion and Pricing
5 Hour Energy- $2.99/bottle.
Red Bull- $3.29/can
STRIKE- $2.65/12 oz. can
$3.15/18 oz. can
Promotion
Advertisement/Slogan- STRIKE Energy- Fuel for Your Focus