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Both Skinner and Pavlov saw human behaviour as the
direct result of conditioning from the environment
1. Classical Conditioning - through association
2. Operant Conditioning - through
reinforcement
Sees the individual as being able to consciously exercise choice and make decisions about his behaviour
through free will.
Humanistic Theorist such as Maslow
suggest we are driven by a natural tendency to
try and fulfill our potential and we consciously
are motivated by the hierarchy of needs.
Freud suggested unconscious forces and
primitive urges drive our behaviour.
Conflicts between our instinctive id and our
moral super ego are balanced and checked
by our ego.
Much of this takes place below our level of
consciousness and our adult behaviour
is rooted in aspects of our psycho-sexual
development as a child.