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Unit #3: Product Photography

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Mrs. Trinh

on 22 January 2018

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Transcript of Unit #3: Product Photography

Journal Entry of the Day
Advertisement Analysis Activity
Welcome Back!
1) Winter Break Photo Show & Tell

2) "Sell It!" Photography activity
Product photography-

Otherwise known as commercial
photography. This specialized form of photography focuses on photographing objects with the primary purpose to advertise and sell the product to a consumer.

Photos are taken with intentional design for a specific purpose, and for a specific audience.
1) Get in groups of 2-3

2) Sign out one chromebook per group

3) Pick a product company, go to their website and make the following observations. Write them down and prepare to present to the class.
Pick one product photo and do an analysis on it. (Lighting, composition, angles, color, background, mood...etc.) Tell us why you think company took the shot this way?
What age group of audience are they trying to appeal to?
How would you describe the overall theme and style of the company and all their website photos?
Is their product photography effective? Do you like it personally?

taken from www.contigo.com
Photo of the Day
What is product photography?

List as MANY different places you might find product photography.
Things to Consider in Product Photography
Purpose and vision-
What do envision your product photos to look like and evoke in the viewer?
Artificial or natural?
Do you need to set up other objects or tape up a plain background?

When you have the goal of selling a particular product to consumers, it is ESSENTIAL to design your visual representation (photos, videos) with an intent of appealing to a particular audience. If you want people to be drawn to your product (and eventually buy it), you need to market/advertise it in a way that attracts them.

Ex: If you want to raise money for the Stollery by putting on a bake sale at Parkview, you won't be baking 8 grain, walnut, oatmeal, flax seed, goat cheese cookies.
Why a target audience? Why not try to appeal to everyone?

It is not possible. The preferences of people vary in too many different ways. You can't please everybody!
When you try to please TOO many types of audiences, your design weakens. The theme and style becomes lost and confusing for the buyer.
Why is it important to come up with a target audience before you begin taking photos of a product?
Journal Entry of the Day
Through the Lens of the PROS
1) Working individually or in groups of 2

2) Choose a product brand/company.
-Apple -H&M
-Microsoft -American Eagle
-Nike -OTHER BRANDS, check with
-Playstation Ms. Weber for appropriateness
-Volvo Automobile
-EB Games
-Herschel supply

-Create a google slideshow (at least 5 slides) sharing your research on your chosen brand. Please list sources at the end of the your presentation.Find creative ways to present your information. (Text, photos, videos...etc.)

Product Photography Arrangement Styles
Class Discussion
We can find product/commercial
photography used in:
-bus ads
Include the following in your presentation:
-Name of company/brand

-Brief description of what they sell

-LOGO: Image example of logo. Description of the style and design of logo. If and why it matches the product it’s selling.

-AUDIENCE: Looking at the product and how it is being advertised, what age group and/or people group do you think they are trying to appeal to? Why?

-PHOTOGRAPHY: Describe in detail the style of photography this company uses.
Do they have preferred angles or ways of composing? Lighting? Colour vibrancy? Style? Mood?

-AD PLACEMENT: Where can you find product photography from your company? Show examples. (Flyers, magazines, posters, books, coupons...etc.)

Journal Entry
How does this company logo represent what it sells? Why do you think the company chose this shape? Colour? Why did they choose this font?
"Make It and Sell It" Activity
1) In groups of 2-3, create an original product using only toilet paper, straws, yarn, and scissors. NO TAPE ALLOWED! You do not need to use all the materials. It can stand alone or worn by a group member.

2) Take quality product photos (3-6) of your product.
Ex: different angles, different backgrounds, showing the use of it, matching it with other objects...etc.

3) Come up with an original company name for your product and design a logo using WWW.CANVA.COM. Save image as jpg.
*other members can work on editing at the same time.

4) Upload your logo and product photos onto a group member's blog.
Explain why you designed your logo that way (Colour, font...etc.) and how it represents the product it sells. Add a brief description of your product and how much you're "selling it for".
Please take out a chromebook and make sure your "Make it + Sell it" activity is done and posted onto a group member's blog.

You will have 5 minutes to go over and make sure everything is done! Then we will look at them all as a class.
Product Photography
1) Know your product

2) Know your audience

3) Set vision and arrangement styles

4) Plan lighting, props, backgrounds

5) Shoot!
1) Know your product

2) Know your audience

3) Brainstorm ideas

4) Set vision and arrangement styles

5) Plan lighting, props, backgrounds

6) Shoot!
Project Overview




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