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Unfinished ad claim
1
Unfinished Claim
By:
Brett Givens
&
Drew Wollenberg
Example of Unfinished Claim
The Gillette Mach 3 commercial is a good example of unfinished claim because it tells you that there is "Less drag. Less pull. Less irritation." but does not tell you what it is less of.
Why Would an Ad Use Unfinished Claims
An Ad might use an Unfinished Claim because it wants to prove a point and make it seem better than what it is actually saying.
Example: The Ford LTD said that it was 700% quieter. Most people thought it meant that the Ford was quieter than other cars.When asked, Ford said it was 700% quieter inside than outside.
What is an Unfinished Claim
An Unfinished Claim is when an Ad claims the product is better, or has more of something but does not finish the comparison.