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Leonard managed to raise $700,000, or 7,000,000 Pepsi Points.
When Leonard filled out the Pepsi catalog, he checked off "Harrier Jet", and expected to receive his prize.
Leonard then proceeded to sue Pepsico, demanding the Jet. The jury was asked to decide whether or not they thought that Leonard was reasonable in believing the possibility of getting the jet.
The jury decided that the possibility of actually getting the jet was nothing more than an exaggerated fantasy.
This made the offer unbelievable
This case is a strict liability case, seeing as Pepsico, a corporation is the one being sued.
Which also makes Pepsico the defendant in this case
Leonard was clearly the plaintiff.
http://www.lawnix.com/cases/leonard-pepsico.html
http://www.casebriefs.com/blog/law/contracts/contracts-keyed-to-murphy/the-bargain-relationship/leonard-v-pepsico/
http://www.4lawschool.com/contracts/pepsico.shtml
THE END
Furthermore,
the actual cost of a Harrier Jet is over $23 million dollars