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Mini-thesis
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Mini-thesis
Feste Isufi
Pre-Seminar
- Thesis topic: Using Prezi as a new social media marketing tool for SMEs
Research topic: How do SMEs benefit from using Prezi as a new Social
- Media Marketing tool
- Revise the Social Media marketing development during the last decade
- Evaluate the most appealing Social Media Marketing tools for SMEs
- To detect Prezi’s position towards other social media platforms
- To devise the best marketing strategy for Prezi usage in SMEs
Interim Seminar
https://docs.google.com/document/d/1ClxhFUbSdCogYA4TFSVR3UdMTFj46qCgkhN5hTuiIhA/edit?usp=sharing
Research ongoing
Theory:
- The B2B Social Media Book-
Jeffrey L Cohen, Kipp Bodnar
- Prezi's annual report 2013/2014
Interviews:
- Ashley Whitlach Marketing Director
- Benjamin Holm Customer Support
(Yet to be announced)
Sources:
Online links (in the report)
B2B Social Media Book Jeffrey L Cohen
The Lean Startup- Eric Ries
Final seminar
Thesis topic: Using Prezi as a new social media marketing tool for SMEs
Research topic: How do SMEs benefit from using Prezi as a new Social Media Marketing tool
1. Introduction to subjects
2. Situation analysis
3. Prezi perspective towards the market
4. Recommendations
a) Options 1,2
b) Results - what to expect
5. Conclusion