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Pathos' Up Down(s) -9 & 10

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by

David Schulz

on 22 March 2017

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Transcript of Pathos' Up Down(s) -9 & 10

More (than) Feeling(s)
Turn The Volume Down
Control the mood
Turn the volume down
Passive Voice
Comfort
Humor
Backfire
Storytelling
Pathos
Other Techniques
Chapter 10
Chapter 9
Control the mood
Chapter 9
Advanced orators use comfort & emotion to create in their audience a persuadable mood.
BELIEFs
Stir up emotion(s)
using
topoi
.
IDentify what your audience:
has
Experienced

and
Expects
ANGER
stems from
in
ability to fulfill a
desire
Aristotle: Easiest way to stimulate anger is to belittle, or neglect, an audience's
desires
.
Tell how the opposition is belittling your audiences' desires
Patriotism
Attaches a choice or option to the audiences sense of group identity
Country, political party, sports team, or any other commonality
Can be stirred up by comparing the group to a successful rival
Emulation
The emotional response to a role model
Grandfather worked for NASA, grandchild wants to be astronaut
The greater your ethos, the more your audience will want to emulate (follow) you
storytelling
Narrate!
Describe vividly
Directly involve your audience "Imagine this. . "
Other Techniques
Volume Control:
Simple Speech:
Unannounced emotion:
underplay the emotion, start quiet and slowly let the emotions out
Don't use fancy, technical nor jargon laced language when "going" emotional
Don't "telegraph" an emotion, let it sneak up on them
Chapter 10
Persuasion
Passive Voice
Implies that the action happened on its own
Directs an audiences attention away from someone
"The chair got broken," not, "Pablo broke the chair"
Comfort
Also known as Cognitive Ease
keep audience in an easy, docile, instinctive state
Helps:
Counter or prevent anger
To create:
Keep things simple, empower your audience, and try to get it to smile
Humor
Can Calm and Enhance Ethos
Urbane Humor:
Wit:
Facetious humor:
Banter
Plays off a word or part of a speech (think John Oliver
Situational Humor (kairotic)
Joke Telling (Ineffective at persuasion)
Uses concession to throw the opponent's arguments back at him (snappy answers)
Backfire
Calms emotions in advance by overplaying them
works well to fix screw ups or to reduce punishment
save mainly for interpersonal comm
Full transcript