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Red Wings Background
- 11 Stanley Cup Wins
- Started out as Detroit Cougars(1926-1930), then became
Detroit Falcons (1930-1932) and Detroit Red Wings (1932-Present)
Team
- The "Lengend of the octopus" is a sports tradition
during Detroit Red Wings playoff games.
- In the 2007-2008 season went 54-21-7 and went on to win the Stanley Cup.
- Head coach- Mike Babcock
- Team Captain- Nicholas Lidstrom
TARGET MARKET
- Ranges from 21-35 years old (68% of viewers are males)
- This age group is who mostly watches
hockey and enjoys the sport
- Secondary target market is kids because they offer promotions for younger ages including the Red Wings Kids Club. Kids may become life long fans.
- Offer family ticket packages for families to come to games at decent prices.
Product
- High profile NHL team with many championship wins
- offer drinks and food
- stands with Detroit Red Wings clothing, and other items
Strategies
- Sell beer to ages 21+
- Mascot for children
Joe Louis Arena
- Wings have played here for over 20 years
- Tradition that the Detroit Red Wings have played here.
- Lots of good seating. High quality arena.
- Parking is good and not difficult to get to the arena
Team History
- One of the original 6 NHL teams
Why is history vital?
- History is vital for the teams because of there traditions, fans know how they became the Red Wings from the very start, there records from previous years
Pricing Strategy
- Parking $5 - $15
- Game tickets range from $118 - 2400
- It ranges from these prices based on where you sit and quality of your package(premium seating and treatment)
- Offer family ticket deals so families can get in at a good price for decent tickets
Branding
- The Detroit Red Wings brand provides a loyalty to its fans
- They are different from every other team because of their tradition of throwing an octopus on the ice in playoff games
Competition
- Their direct competition is other
NHL teams. Could take viwers and fans away from the team.
- Their indirect competition is other
sports teams: NFL, NBA etc. Could also take viewers.
Detroit Red Wings are one of the top NHL teams out there.
Team Uniforms