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Detroit Red Wings

Red Wings Background

- 11 Stanley Cup Wins

- Started out as Detroit Cougars(1926-1930), then became

Detroit Falcons (1930-1932) and Detroit Red Wings (1932-Present)

Team

- The "Lengend of the octopus" is a sports tradition

during Detroit Red Wings playoff games.

- In the 2007-2008 season went 54-21-7 and went on to win the Stanley Cup.

- Head coach- Mike Babcock

- Team Captain- Nicholas Lidstrom

TARGET MARKET

- Ranges from 21-35 years old (68% of viewers are males)

- This age group is who mostly watches

hockey and enjoys the sport

- Secondary target market is kids because they offer promotions for younger ages including the Red Wings Kids Club. Kids may become life long fans.

- Offer family ticket packages for families to come to games at decent prices.

Product

- High profile NHL team with many championship wins

- offer drinks and food

- stands with Detroit Red Wings clothing, and other items

Strategies

- Sell beer to ages 21+

- Mascot for children

Joe Louis Arena

- Wings have played here for over 20 years

- Tradition that the Detroit Red Wings have played here.

- Lots of good seating. High quality arena.

- Parking is good and not difficult to get to the arena

Team History

- One of the original 6 NHL teams

Why is history vital?

- History is vital for the teams because of there traditions, fans know how they became the Red Wings from the very start, there records from previous years

Pricing Strategy

- Parking $5 - $15

- Game tickets range from $118 - 2400

- It ranges from these prices based on where you sit and quality of your package(premium seating and treatment)

- Offer family ticket deals so families can get in at a good price for decent tickets

Branding

- The Detroit Red Wings brand provides a loyalty to its fans

- They are different from every other team because of their tradition of throwing an octopus on the ice in playoff games

Competition

- Their direct competition is other

NHL teams. Could take viwers and fans away from the team.

- Their indirect competition is other

sports teams: NFL, NBA etc. Could also take viewers.

Detroit Red Wings are one of the top NHL teams out there.

Team Uniforms

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