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Unit 7: Understanding the creative media sector.

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Sean Dunn

on 15 January 2016

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Transcript of Unit 7: Understanding the creative media sector.

Unit 7: Understanding the creative media sector.
Ethical and legal constraints in media.
Define ethics and were they fit into the media sector.

Demonstrate your understanding of representation.

Ethics can be summarised as a moral code.

sense of right and wrong
shared broadly by a society or culture.

Good and bad.

The philosophy of morals. (What we should do in difficult situations).
In the media we need to be aware of ethics of the audience who will see our work in comparison to our own 'moral compass'.

The study is often controversial as it focuses on
social issues and sensitivities.

What kind of issues are currently sensitive in the media?

If we learn the constraints and boundaries we can create a more successful product and avoid any damage it or our reputations.


Very often representation is central to the debate on ethical issues.

Representation is how the media
a person, group or place.

It will show the subject in a positive or negative light.
How do you see yourself?

Do you say and do things that are right?

Are morals simply at matter of perspective?
The media represents everything that it portrays.

Some of it's most debated topics are issues such as
the representation of gender, religion, class and age. These often described as stereotypes.

This is because opinions are constantly changing.

The media can sway or solidify public opinion.
Representation of gender.

Your task is to create a statement on:

How are men and women represented in the media.

Are they portrayed in a positive or negative way?

What is the reasons for the stereotypes applied to both sexes?

What would you change about the way we are represented?
(Adult content)
Continuing on we we look the legal constraints that we in the media need to be aware of.
Legal constraints are laws that control and restrict the output of the media sector.

In the UK these are acts of parliament.

It is extremely important that you follow these laws or you could be fined and investigated by the police.

How are laws made in the uk?

Introduction to Acts.

Task: Make a note of these for your case study!

Broadcasting Act 1990

The Broadcasting Act 1990 is law that was created by the British Parliament and the aim of this law was to recreate and improve the entire structure of British broadcasting and British television in particular.

Official Secrets Act 1989

The Official Secrets Act 1989 is a legislation that helps ensure the protection of state secrets and official information, mainly related to national security.

Obscene Publications Act 1959

Obscene Publications is a legislation that makes sure to strengthen the law concerning pornography.

Race Relations Act 1976

The race relations act is a legislation that makes sure we respect that discrimination on any racial grounds is wrong.
Privacy Law is a law which deals with the use of peoples personal information and making sure they aren't intruded upon.

These laws make sure people can't have their information wrongly used without permission.

Task: View the video.
List key facts.
Describe how laws are made.

Other Useful Laws

Films Act 1985, Video Recordings Act 1984,
Human Rights Act 1998,
Licensing Act 2003 (and later amendments).

Film Examples



The Copyright law protects things that are owned by a certain person.

This makes sure that no one else can take credit for someones work or you can't use something without getting permission first.
The Libel law is a law which states that someone can't give out false information about someone that could potentially cause them harm.

Such as writing a quote that someone said when they didn't actually say that, or portraying someone in a negative way when that wasn't what happened.
Now individually decide a controversial media text and describe its relationship to the media coverage in terms of:

Ethics and morals.

Representation and stereotyping.

Acts and Laws

500 words.

Quick-fire round.

Name and year of the four Acts?
These notorious films contain issues related to ethics, acts and laws.

Task: Choose a text you want to study:
Venn diagrams are an interesting way to research and catagories a topic.
Create your own and place these famous people in a 'morality scale'.

Barak Obama, Howard Stern, David Cameron, Miley Cyrus, Jeremy Corbyn, Leonardo DiCapprio, Kurt Cobain, Marilyn Manson, Donald Trump, Justin Bieber, Chris Brown, The Pope, Angelina Jolie, Madonna, David Beckham, Rihanna, Angela Murkel, Russell Brand, Marilyn Monroe, David Bowie, The Queen, Charlie Sheen, Taylor Swift, Kanye West, Amy Winehouse.
So once the ethical boundaries have been defined.

What is right and what is wrong.

How people should be represented.

What stereotypes are acceptable.

The 'rule of law' enforces these choices.
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