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What does it have to do with being an RA?

Advertising

Marketing

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (Approved October 2007)

- American Marketing Association

Product Development

Market Research

BASE!

Brand = You!

Physical Traits of Your Floor

Listen to Your Consumers! Don't Be Afraid of Change!

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