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Lieblingschuh
Transcript
Presentation Content
Company Overview
Danish Market
Entry mode
Marketing activities
Target Market
- Domestic Values
- Foreign style intergration
2. Fashionable people
1. Middle & high income group
€300o
Danish Market
Lieblingsschuh.de
Made in Germany - High quality
Value Proposition
Competitors
Market Entry mode
Marketing I
Location
- Copenhagen
- The biggest city
Metropolitan area is 1 950 522
- The 3rd most fashionable city in the world
Stroeget
Method of production
Delivery
The company goal
Kongens Nytorv
Stroeget
Croneprince Gade
Location
Cons
Expensive!
Pros
Prestigous
Visible
Convenient
Brand Marketing
Marketing strategy
Social Media Blog industry
Festë Isufi
Blendina Avdijaj
Alexander Kärki
Mathilde Pejstrup Cramer
Raman Nakazny
Stefanie Butter
Thank YOU!
High-quality
Good-looking
Luxury
Wholly Owned Subsidiary
Advantages:
- Control
- Financial Benefit
- Location - economies
Uniqueness
Personal
Willing to pay - no matter what!
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