Introducing
Your new presentation assistant.
Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.
Trending searches
Uses of Online Services
1,220
Why It's Used
- Web pages can be customised based on past purchases, profile info, etc.
- Search engine advertising uses your search terms to display relevant adverts.
- Social media advertising uses user profile data to show adverts you'll be interested in.
Why It's Used
Targeted Marketing
- Can work together and communicate while in different locations.
- Supports teleworking (working from home).
- Save time and money on travel making the business more efficient.
Implications
- Can lead to impulse purchases that
individuals cannot afford.
- Privacy concerns where data is used to
display adverts which could embarrass.
- Could overwrite others changes losing
work.
- Security can be a concern as data
stored and shared online.
- If network goes down then productivity
can be harmed significantly.
Advertising products to the customers who are most likely to purchase the product.
Uses transactional data and user profile data to help promote products users will be interested in.
Collaborative Working
Where multiple individuals can work together in real-time over the internet.
Made possible through technologies like:
- Cloud storage
- Cloud computing
- Video conferencing
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Uses of Online Services
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Transactional Data
Why It's Used
- Organisations can keep track of all purchases.
- Customers and organisations can track the delivery process.
- To identify customer habits/interests in order to personalise their marketing.
The data collected from a sale or purchase.
Typically transactional data includes:
- Personal information
- Details of items purchased
- Purchase price
- Date/time of the purchase
- Delivery tracking data
Implications
- Transactional data stored online could
potentially be hacked.
- The use of transactional data can lead to
concerns over privacy