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Currently in Singapore, we produce only 23% of the egg supply locally. However, there is very great demand for the eggs that are produced locally. This is due to the fact that eggs produced locally are of high quality, and live up to the standards that Singapore have regarding eggs.
How did this trust develop between Singaporeans and our local egg farms? This is a result of a extended period of quality service from the egg farms to their customers.
Seng Choon Egg Farm tries to reduce the prices of their eggs by selling their eggs directly to their customers rather than selling it through a wholesaler.
Back when Seng Choon sold their eggs through wholesalers, they saw that their eggs were not delivered to the customers in good quality. Also, due to to the high prices, lesser people began to buy from them.
As such, Seng Choon decided to sell directly to their customers rather than selling through a wholesaler. This improved their sales as their customers were assured of good quality eggs.
In Seng Choon Egg Farm, the chicken are imported from other countries, particularly from America. These chickens then go through many different kinds of diet in order to make them produce many different types of eggs to satisfy the wide variety of customers.
The farm is quite advanced as many of their processes are carried out using machines. One such example would be when they run the eggs through a quality test before packaging them, as well as the use of elevator belts to move the eggs to the packaging area. This reduces the need for them to employ many workers, and also reduces the need for physical contact.