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STEEP Trends and PepsiCo
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Transcript
Social
Free Web-Based Education on the Rise
- It is predicted that the institutions of higher education will disappear
- Pepsi might lose a major source of distribution, college vending machines.
Technology
- New Collaborative Technologies
- Keurig and Coke
Recommendations
Recommendations
- Focus on the other major retail customers that significantly impact its revenues
- Increasing advertisement support
- Providing creative vending equipment
Increase Research and Development to be able to keep up with the competition and increase marketing to ensure brand loyalty
Environmental
- Corporations will become more sustainable
- 80% of CEOs now see sustainability as a priority
Recommendations
Install solar panels in beneficial areas with high IRRs
Political
Legislation will be passed to place a tax on unhealthy foods
Questions？
Recommendations
- Portfolio transformation
- working on achieving industry-leading nutrition goals
- Increasing overseas markets
Economic
Minimum wage will be equal to or greater than living expenses
- Pepsi is normal good for the minimum wage consumer
- increase in sale leads to increase in sale
- the return following the year of increase on minimum wage is 17.25% and the average return in general from 1977 to 2013 is 14.73%.
Recommendations
developing various product to meet minimum wage customer’s need and expectation
The Seeds of Change
FUTURING
STEEP Trends and PepsiCo
Predicting future trends based on an analysis of past data
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