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UAL Visual language
16
Shape
Composition VIII, 1923
Value
(tonal)
Composition VIII, 1923
Which Visual elements?
Wassily Kanindsky
When copying images
from the internet
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Composition VIII, 1923
Wassily Kanindsky
Line
W
Different weight of line
Complimentary
Harmony
H
How the eye travels round the composition
Colour
Space: possitive space
and
Negative space
Balance
Movement
Rhythm
Contrast
Emphasis
Pattern/Repitition
Unity
Which Design Principles
Always name the artist / designer
Always give the title of the work
and date it was made
Do not change the image H x W ratio when enlarging or reducing size of copied images
When using google image search select Medium sized images, approx 30 - 70 K
German Expressionism
csun.edu
Unit 1: Introduction to visual language in art & design
Principles are how designers organise the blocks
Visual Elements
DESIGN PRINCIPLES
VISUAL ELEMENTS
Assessment Criteria - The candidate can:
Visual Language
6 Examples
Elements are like
building blocks
A deeper look: a case study
VISUAL LANGUAGE
Art & Design Movements and
Visual Language
http://www.csun.edu/~pjd77408/DrD/Art461/LecturesAll/Lectures/lecture07/Constructivism.html
http://www.moma.org/explore/collection/ge/
Balance
Movement
Rhythm
Contrast
Emphasis
Pattern/Repitition
Unity
Line
Shape
Form
Colour
Value
Texture
Space
1.1 Critically compare, through experimental application,the characteristics of a wide range of visual language elements
2.1 Apply visual language, across a range of contexts, to influence appearance and meaning in art and design
2.2 Critically compare the use of visual language, across a range of contexts, to influence appearance and meaning in art and design
http://www.moma.org/interactives/exhibitions/2009/bauhaus/
Design Principles
Balance
Movement
Rhythm
Contrast
Emphasis
Pattern/Repitition
Unity
What elements?
Which principles?
Line
Shape
Form
Colour
Value
Texture
Space
Margaret Bourke White
Henri Cartier-Bresson
Andy Goldsworthy
Sarah Illenberger
Sarah Beetson
El Lissitzky
http://www.gestalten.tv/motion/sarah-illenberger
http://vimeo.com/20235997