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Gladiola Girls
- Client: Gladiola Girls
- Features: High-end boutique clothing, good quality, exceptional service, interesting atmosphere, great location, locally owned, supports philanthropy work, social media sites, and gives out frequent coupons
- Benefits: Social acceptance, long-lasting clothing, one-on-one help, comforting atmosphere, convenience, giving back to the community/philanthropies, awareness of good deals/discounts, and saves money.
- Selling points: Our customers want reasonably priced clothing which we provide. The quality of clothing Gladiola Girls sells is what keeps customers coming back. Along with quality, the customer service they receive makes them feel like the store caters to their individual needs. They are motivated to come in because of the convenience in location, the atmosphere of the store, and the exceptional service they continue to receive
- Typical customer: A female whom lives within walking distance of King Street. Full-time student working a part-time job for extra spending money. While in Boone they have come to enjoy the charm in local businesses and prefer shop locally. Avid social media users whom are always connected.
- Ad Objectives: With a revamped online site and more advertising we hope to boost sales and brand recognition. We hope customers will think that Gladiola girl’s clothes are made with good quality and the customers receive exceptional service. We want them to recognize that buying local helps the community they live in.
Gladiola Girls
Maddie, Lyndsay & Lexi
Television
Radio
MUSIC: CHRISTMAS INSTRUMENTAL
WOMAN 1: Living in a city that values community is essential for small business owners. At Gladiola girls, we strive to give to the community that has given us a home. This holiday season, give back to Boone while giving back to yourself. A percentage of your purchase will be donated to one of our 8 local philanthropies. Stop in today for all of your holiday shopping. Be merry, be jolly, be glad!
Other
Purpose
Magazine
Newspaper
BIG IDEA
Since Gladiola Girls is a small, local boutique the clothes they sell are one of a kind. Therefore, buying clothes from Gladiola Girls will make you look and feel like one of a kind.