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The Canadian Radio and Television Commission's (CRTC) purpose is to regulate and promote Canadian culture in the broadcasting media and enforce the Broadcasting Act of 1991
The Broadcasting Act of 1991 is "to ensure that all Canadians have access to a wide variety of high quality Canadian programming"
CRTC regulations set out the amount of Canadian Content (CanCon) that Canadian broadcasters must broadcast
Canada has public and private broadcasting, public broadcasters must promote Canadian culture (public=government owned)
Examples include CBC, la Societe Radio-Canada (SRC) and a large French outlet, TV5 (includes four countries and Quebec to feature Francophone programming)
Why is having Francophone programming in Canada important?
Many Canadian films do not become popular because they are not owned by media transnationals
There is however, a strong Francophone film industry
Canadians often attempt to compete with media transnationals by creating their own presence in the media that communicates Canadian collective identity
Please complete the handout using information from page 50 of the textbook
It is difficult for more diverse cultures to combat large media transnationals
Often, cultures will experience a hybridization of media as cultures come together in a new way in an effort to preserve at least some aspects of culture (Bollywood incorporating Hollywood)
Access to technology also allows diverse groups to share their culture around the world (example, APTN: Aboriginal People's Television Network)