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Hozier
Website
Social Media
Hozier has his own website where he provides his fans with current news, information, and music
www.hozier.com
Hozier is on Facebook, Twitter, Instagram, Spotify, Youtube, iTunes,
and Vevo
Background
Promotional Ideas
Hozier has a contract with Rubyworks Records, Island Records, and Columbia Records
Columbia Records also has a contract with AC/DC, Adele, Beyoncé, and Billy Joel
*Target Market
He is going on tour abroad this summer and domestically this upcoming fall
Contact 100.3 and give the 100th caller two free tickets to the Hozier concert at Radio City Music Hall on September 29
Hozier musical cover contest on Instagram, Youtube, Twitter, or Facebook with an exclusive chance to meet Hozier
Countdown on social media each day for Hozier's followers on Instagram, Twitter, and Facebook
Pair Hozier with similar artists like Ellie Goulding and George Ezra
Merchandising
Pre-Concert Promotions
At the concert Hozier apparel such as T-shirts, Sweatshirts, and Women's tank tops will be sold
There will also be lithographs and gift cards for the Hozier website
Hozier visited Ellen DeGeneres last May but he could revisit her to discuss and promote his new album
Good Morning America frequently has artists perform free concerts for fans of the show and the artist in New York City which could create favorable publicity
Background
Hozier was born Andrew Hozier-Byrne on March 17, 1990 in Bray, County Wicklow, Ireland
He is the son of a local blues musician
He joined his first band when he was 15, gravitating toward R&B, soul, gospel, and blues
Hozier started studying for a degree in music at Trinity College Dublin, but dropped out in his first year to record demos for Universal Music
From 2009 to 2012, he sang with Anúna, an Irish choral group, and toured internationally
Sponsorships
Lucky Brand would be fitting for the target market of both Hozier and the company
Hozier's Irish heritage also pairs well with the brand name
Merchandising
Food and drinks will be sold at the concert
Irish beers such as Guinness, Harp, Kilkenny, and Smithwick's will also be sold to those who are of legal age to connect to Hozier's Irish roots
Special Events
The 2015 North Jersey Pride Run promotes equality, respect, and acceptance
Pride Week begins with a certified 5K course at Grove Park through the shady streets of beautiful Montrose in South Orange, N.J.
Hozier, a proponent of gay's rights, could perform at this event to show his support for gay's rights as well as promote his album