Introducing 

Prezi AI.

Your new presentation assistant.

Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.

Loading…
Transcript

42,000,000,000

DIGITAL DIVA

To Make-up Mogul

WE ARE CHURNING

OUT NEW CONTENT

LAUREN LUKE

2007

TREAT YOUR CONTENT

YOU'VE BEEN DREWED

LAUREN LUKE LOOKS

LIKE A

.COM

EVERY WEEK SINCE 2007

PRODUCT

LAUREN

LUKE

IS A

CONTENT

$100 MM

BRAND

NOT BRANDED CONTENT

BRAND

Branded content is created for a company. A content brand is created for a valuable audience.

6 WEEKS

OF INSPIRATION

HOW DO YOU CREATE

A CONTENT BRAND?

THE POWER OF

SUBSCRIBE!

Fan, follow, friend are all synonyms for subscribe.

THINK LIKE A TV EXECUTIVE

WHAT IF WE VALUED

LONG-TERM RELATIONSHIPS OVER

VIEWS, IMPRESSIONS OR LIKES?

ASK YOURSELF...

SIMPLE SECRETS

How can we harness the power of a subscription?

GET RICH.

24,000

PRODUCTS

TARGET A NICHE.

TO DRIVING

NOTHING

has fueled our

FRACTAL

MARKETING

consumer culture more than

bit.ly/7tvsecrets

the content brands we love.

A fractal is generally "a rough or fragmented geometric shape that can be split into parts, each of which is (at least approximately) a reduced-size copy of the whole," a property called self-similarity.

SALES

5

Valuable content increases demand for the products and services you sell.

.

It inspires people to buy something they didn't know they needed.

AGRICULTURE

WITH VALUABLE CONTENT

AGRICULTURE

RANCHERS

RURAL

BIG

LIVESTOCK

SUBURBAN

SMALL

RABBITS

ANDERSON, SOUTH CAROLINA

MOBILE ALABAMA

CHICKENS

20K WEEKLY LISTENERS

ANDY SCHNEIDER

COMMERCIAL

BACKYARD POULTRY

HOBBYIST

$4 B in sales last year

FARMERS

WHAT IF...

We stopped trying to be everything to everyone?

ASK YOURSELF

Who's your chicken whisperer?

CREATE A

HOOK

ATTACH

$4 MM A YEAR 2006

MAKE AN

EXPLOIT

TALENT YOUR AUDIENCE TRUSTS!

CONTENT HOLES

ESPN'S Sportscenter meets wine tasting

APPOINTMENT WITH YOUR AUDIENCE

Dale Ordoyne, Cablevision

1993

WHAT IF...

Columbia, SC

@TPLDrew

THE JOE

...your content brand had a compelling hook?

ASK YOURSELF...

...what simple twist on a familiar theme will entrap or ensnare my audience?

SHOW

200

7:58 AM

CHANNEL

UNIVERSE

FOLD

CONTENT

INDEXED WEB PAGES

OPPORTUNITIES EXIST

IN EVEN THE MOST CROWDED MARKETS

FANATIC

WHAT IF...

(617) 286-4009

You exploited a content hole in your market?

$60 MM A YEAR 2011

ASK YOURSELF

What's your FISH TV?

TRISH WITKOWSKI

Chief Folding Officer

Foldrite

WHAT IF...

...you attached talent to your content brand?

ASK YOURSELF...

Who does your audience already have a relationship with?

ROI?

WHAT IF...

Entire new line of business in workshops, spokesperson for brands & speaking globally.

4 YEARS

We just tried to own some quality time in our customer's inbox?

Partnership with USPS

WHAT IF...

We ignored click-through rates?

Our goal was a ZERO opt-out rate?

ASK YOURSELF...

What time in your audience's life can you own?

WHAT IF...

TELEVISION EXECS?

WE THOUGHT LIKE

CONTENT BRANDS BUILD

RELATIONSHIPS

RELATIONSHIPS BUILD TRUST

TRUST DRIVES REVENUE

All Versions of a

SUBSCRIPTION

SECRET

#3

SECRET

#4

SECRET

#5

SECRET

#2

17 NEW WEB PAGES

PUBLISHED EVERY SECOND

2 MILLION BLOG POSTS

EVERYDAY

A SUBSCRIPTION

ALLOWS YOU TO

BUILD A RELATIONSHIP

WITH THE AUDIENCE

BEFORE

THEY NEED YOU

(or, so they need you.)

YOU NEED TO CREATE

BRANDS

CONTENT

TO HARNESS THE

POWER OF SUBSCRIBE

EXPLORE YOUR

NICHES

Find a node and commit!

SECRET

#1

WE LIVE

IN AN OPT-IN

WORLD

NOT INCLUDING OTHER PRODUCTS

$21,600,000

$216,000

$21,600

LIFETIME VALUE

ANNUAL REVENUE

AVG LIFE OF A CHICKEN

$144

YEARS

STORES

ANNUAL FEED / CHICK

X

100

10

NEW CHICKS SOLD

150

AVG. ATTENDANCE

FRACTALS

TRACTOR

SUPPLY

LAUREN

LUKE

LOOKS

Learn more about creating dynamic, engaging presentations with Prezi