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The structure of the print media industry.
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The structure of the print media industry.
In the print media industry there are several structure "types" which are;
- Private ownership
- Public service media
- mergers and takeovers
- Cross media/Diversification
- Multi Nationals
- Conglomerates
Private ownership
Private ownership is where an individual owner, will have whole possession of the company, newspaper etc. for example, Rupert Murdoch, he is a private owner of several print media news outlets, such as "The Sun" and "news corps" (Australia).
Public Service media
Mergers and takeovers
mergers/takeovers are where a print media outlet for a reason such as bankruptcy is taken over or merged with another outlet to keep it going, this new outlet is either re branded or remains the same brand, this is often used to keep audiences comfortable. For example the Disney and Pixar merger held extreme success, and audiences still recognised them as separate companies.
Public Service media is a media branch which aims to fit the same purposes as public service broadcasts but instead, uses print and digital platforms to make it more accessible and appealing to a usually younger audience. an example of a public service media print outlet is BBC news, it provide non biased news in an easy legible format, which is easy to access at the click of a button.
Cross media and diversification
Cross media is when an outlet will diversify for example building a website to accommodate younger audiences or starting a short online podcast. again the BBC were a first to diversify and build a website to deliver news, other than the broadcast news on TV
Multi-National media
Multi national media outlets are those that sell to and reach an audience across the globe and often have sub outlets such ass BBC America.
One example of a multi national print media outlet is Kerrang magazine, which sells both in the UK AND US and other countries in different languages.
Conglomerates
Conglomerate print media outlets are those that are owned by multiple owners/companies, for example
Mother Jones magazine reports that by the end of 2006, there are only 8 giant media companies dominating the US media PDF formatted document, from which most people get their news and information:
Disney (market value: $72.8 billion)
AOL-Time Warner (market value: $90.7 billion)
Viacom (market value: $53.9 billion)
General Electric (owner of NBC, market value: $390.6 billion)
News Corporation (market value: $56.7 billion)
Yahoo! (market value: $40.1 billion)
Microsoft (market value: $306.8 billion)
Google (market value: $154.6 billion)
http://www.globalissues.org/article/159/media-conglomerates-mergers-concentration-of-ownership#MediaConglomeratesMegaMergersConcentrationofOwnership