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Why is psychology important

Transcript

SC774Y Human Mind and Behavour

Citation

Pictures

http://signsnprint.com.au/salesigns.php

https://en.wikipedia.org/wiki/File:KFC_logo.svg

http://famouslogos.net/mcdonalds-logo/

http://logok.org/visa-logo/

http://studiokandm.com/2012/06/once-in-a-blue-moon/

http://www.ninthlink.com/2009/11/17/it-isnt-easy-going-green-but-necessary/go-green-logo-color1/

http://www.fcpablog.com/blog/2016/4/26/starbucks-ceo-whats-the-role-and-responsibility-of-a-for-pro.html

http://www.aiga.org/cla-hallmark-cards/

https://www.sitepoint.com/color-in-design-purple/

http://www.2016auditions.com/casting-call-nickelodeons-tv-series/

http://www.onlineeliquid.net/store/p49/30ml_Fanta_Orange_18mg.html

https://en.wikipedia.org/wiki/Pink_Dot

http://www.polyvore.com/pink_logo/thing?id=45578932

http://www.countryliving.com/life/travel/g819/chip-brands-0709/

http://pilko.com.au/portfolio-item/nescafe-cafe-menu-2/

http://logos.wikia.com/wiki/Pizza_Hut

http://www.pizzahut.com.sg/delivery/promos/delivery-promo-doublebox.aspx

http://jingyifcefoodblog.blogspot.sg/2015/03/student-lunch-pizza-hut-i-was-at.html

Why is psychology important

to a media and communication student ???

Colour psychology

http://smallbiztrends.com/2014/06/psychology-of-colors.html

http://www.printwand.com/blog/whats-the-hidden-meaning-behind-your-logo-color-scheme

Orange

Pink

Purple

Pizza Hut

Colours

  • Catches attention
  • help convey message

Brown

  • Red

Green

Pizza Hut Jingle

  • 62353535 pizza hut delivery...
  • encourages appetite

Cognitive Learning

  • Catchy Tune
  • Sing along

Promotion Bundles

  • Remember

Operant Conditioning

  • 2 for $21.90
  • Cheaper than purchasing 2 separately

Blue

  • Positive reinforcement

Red

Psychology

  • scientific study of the human mind and its functions
  • understand the mind of consumers

  • right marketing and advertising strategies

Craig Junior Ee DMC/FT/1A/05

Continuous Assessment 1

Image by Tom Mooring

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