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CUSTOMER JOURNEY IN A SUPERMARKET

Moreover, thanks to beacon technology installed both on customer’s fridge and into the supermarket, the App is able to say to you what you need to buy when you are at home and also remember it to you when you are into the supermarket.

By this moment the product is added to your virtual shopping cart and also the supermarket will be sure that you are going to pay for that item... otherwise the code will activate the store alarm if you try to go away without pay something.

ADVANTAGES FOR CUSTOMERS

• Visualize the discounted products according to your preference, your purchasing behavior

• Receive help in finding the products

• Saving time less time spent in browsing in the physical discounts catalogue and through the shelves

• Avoiding cuing at the cashier’s desk

• Have the possibility since the beginning of you journey to organize into the shopping bag the products you are going to buy

Once you take your product, you have one more possibility: on each product you will find a code, you have to point your camera on it in order to allow the App to recognize it

HOW TO MAKE IT POSSIBLE?

The system will help you to find your favorite product into the store.

You will be provided with a map of the store that shows you where the products you are looking for are exactly placed in the store, so the time you waste browsing will be reduced.

We imagine a system allowing you to display on your screen all the products in discount, showed according to your preference…

CUSTOMERS WITHOUT A SMARTPHONE

CUSTOMERS HOLDING A SMARTPHONE

You can download an app and then insert the unique code of your supermarket fidelity card… in this way the system will know everything about you, thanks to the historical data collected through the CRM traditional activity.

The supermarket will provide a special shopping cart, which embeds a screen on the top that allows the customers to have the same experience and service it could have on a smartphone, by simply insert your fidelity card into the device on the top of the shopping cart.

THANK YOU

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