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Inform. Integrate. Inspire
3
'Ervin Szabó' Metropolitan Library Budapest
PEST analysis
SWOT analysis
INFORM
- Our library operates as a basic institution of knowledge society, an indispensable actor in education, training, research and innovation, as well as lifelong-learning.
- The library provides access to all public information, either on traditional or virtual ways, independently of time and venue.
- As a special library it supports education and research providing access to information and research data.
- Generally speaking, it creates knowledge through access to learning, information and local heritage.
INTEGRATE
- The library is at service of the visitor, independently of venue and opening time, on the basis of the principle of equal access, taking into consideration of the interest of the user.
- With its activities and services, the library supports democracy, cultural identity, as well as citizenship.
- The library takes special interest to disadvantaged people and those living with disabilities. With its activities it aims to improve life quality, competitiveness, and employment as well as to decrease the digital divide between different social groups.
- With maintenance and development of the infrastructure, services and events, it supports early literacy, digital literacy and lifelong learning.
INSPIRE
- The library inspires its users with providing integrated access to information, via personal and community joy and experiences, using wide range of tools.
- With its collection, services, spaces, initiatives, events and organizational culture it stimulates creation, creativity, development and cooperation.
- It stimulates and encourages cultural and community activities.
- It operates as a 3rd place: offer a safe public space for people to meet and establish bonds.
INFORM
MAKE THE INVISIBLE VISIBLE
INTEGRATE
BRIDGE THE GAP BETWEEN PEOPLE AND POSSIBILITIES
INSPIRE
INSPIRE OTHERS TO FOLLOW THEIR INSPIRATIONS
"Public Library"
The public library shall in principle be free of charge.
The services of the public library are provided on the basis of equality of access for all, regardless of age, race, sex, religion, nationality, language or social status.
The public library (is) the local gateway to knowledge (which) provides a basic condition for lifelong learning, independent decision-making and cultural development of the individual and social groups.
Its key missions relate to information, literacy, education and culture.
The public library is the local centre of information, making all kinds of knowledge and information readily available to its users.
IFLA/UNESCO Public Library Manifesto 1994
50 branches
3 million
304 000
5,8 million
3,6 million
Inform. Integrate. Inspire.
A metropolitan library in the 21st century
Make sure that nobody leaves your public library without something in their heart, hand or head. Because nobody should leave without information they came to retrieve, that printout or book that they needed, or a very good feeling in their heart.
(Stephanie Holman)
Helpful
Harmful
Internal Focus
External Focus
Political factors
1. the biggest cultural institution network
2. in line with priorities of government
e.g creation of national wealth, improvement of life quality, enhancing competitiveness and employment
3. international relations, but national interest in the force
4. lack of national library strategy
5. special library function in highlight
i.e. new regulations on national level
i.e. grants, cooperation, opportunities on international level
Technological factors
Economic factors
1. competition for the possession of information
2. Internet, wifi, mobile networks more and more substantial and available
3. widespread use of mobile technologies and applications
4. widespread use of e-content and e-services
5. growth in demand for integrated and e-services
6. online learning; social networking
7. need for continuous training of librarians
1. worldwide economic difficulties, weak national economy
2. decreasing revenues, increasing spending
3. stagnant funding from local government, decreasing or missing state funding
5. unemployment, impoverishment, less money at families for cultural services
6. need for multi-channel financing, alternative funding
Social factors
1. increasing number or disadvantaged people -
social role of libraries more appreciated
2. accelerated life, time pressure - demand for instant access to information
3. digital literacy and lifelong learning in focus
4. widespread home network services
5. demand for quality services, but commercialization in parallel
6. changes in reading habits and ways - Y, Z generations
7. appreciation of community learning, work and
social media
How do we
work?
Vision,
mission
Where
do we work?
Threats
1. the unpredictability of financial resources
2. social changes, poverty, unemployment
3. staying relevant, keeping pace with
technological changes
4. users" preferences for easy to use, one-stop information retrieval programs
5. small number of e-content in Hungarian
6. data security, privacy and the protection of personal information
7. financial and legal aspects of e-document lending
8. lack of well-educated, ambitious young professionals
"Public
library"
Who we are?
Strengths
1. a well-known, popular institution with 110 years of experience
2. a well-structured organization
3. modern, current collection; special collections
4. full use of ILS; OPAC; integrated core services
5. recurring events, regular reading & cultural awareness programs
6. location, visibility, awareness, popularity of certain branch libraries
7. opening hours are as according to user habits
8. experienced, user-oriented librarians
Weaknesses
1. imbalanced financing of operations and development
2. quickly obsolete infrastructure
3. lack of resources for branding, communication & international cooperation
4. lack of funding for special library services
5. reducing number of registered users
6. location, visibility, awareness and popularity of certain branch libraries
7. no communication plan, ad hoc PR activities
8. no funding and time for training
Opportunities
1. introduction of quality assurance system
2. EU and other international funds
3. networking (national & international)
4. ongoing changes in technology
5. strengthening demand for e-documents and e-services
6. support for early literacy, digital literacy and lifelong learning
7. the library as a community place
8. reshaping library spaces
9. improved communication