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Orca Cafe
Laura DeVito and Zachary Hull
Week Two
-Only open Monday to Friday.
-Paid $50 for an employee training session.
-Purchased 45 lbs of coffee.
-The special of this week was staff training; we decided to have a training session for the employees ($50/employee).
-Our customer satisfaction for this week was very high.
-Our net income for week 2: $-4,197
Summary
Orca Cafe's Beginning
Week Seven
Week Three
-We started off very poorly. The first few weeks our net income was extremely low.
-Finally in the 7th week, our net income began to rise.
-Our only problem is that since we started off so low, it is very hard to come back from our losses.
-Purchased 40 lbs of coffee, which was too much. 11 pounds of coffee went to waste.
-Bought baked goods from the bakeshop.
-Open on Saturdays and Sundays
-The special of this week was to buy baked goods for the bakeshop ($1.00 per unit).
-Our brand awareness rose from 23.8 to 37.8
- Furniture: modern theme- $4,000
- Equipment: AutoFour capacity (4 cup)- $6,000
- We hired 3 employees and 3 managers.
- We promoted our cafe with a 50 cent off coupon in the newspaper and two radio spots a day.
- We purchased 20 pounds of coffee and 10,000 medium cups.
- Lastly, we bought insurance for $600.
-For the previous week we had to make an emergency purchase of 8 pounds of coffee. For week seven we purchased just the right amount.
-Upgraded to organic coffee.
-The special was a live entertainment and accepted radio show offer (boosted sales and customer satisfaction rates).
Summary
-At week one our net income was $-3,634. The lowest our net income fell was $-6,349. Finally, in the last few weeks we rose to $53,214. It took a lot of decision making to get our net income back up.
What we would do if we were able to do this again.
-We would probably start off by buying the cheaper furniture because we couldn't afford it at the beginning.
-Also, we would have made better choices, such as hiring more managers and servers, promoting our cafe more to attract more buyers.
Week Eight
-Fired a problem employee which resulted in an increase in server happiness.
Week Ten
-We had to make an emergency purchase of 3 pounds of coffee.
-Increased server wages and hired 2 more servers.
-Purchased 88 lbs of coffee, which was just the right amount of coffee.
-The special; provided free wireless access.
-Our net income started to rise at a steady rate.
-We also increased the server wages.
-We finally got our net income above negative in this week.