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Transcript

With Dr. Best plus Odol managed to fight back and being TOP in the market again

Low point of

Dr. Best toothbrush

Developing a new toothbrush with better characteristics

Smithkline's Strategies for the toothpaste

  • Testing its toothpaste in two cities
  • Strip away cumbersome packaging
  • Creating a special package
  • Whitening line extension

Which aspects of the German marketing environment explain the success of Odol med 3 in terms of consumer response to the brand's innovations?

QUESTIONS

Odol's Rivals

  • Procter & Gamble: strongest rival against Odol.
  • Oral-B
  • Colgate-Palmolive Co.
  • Elidda-Gibbs
  • Henkel

Why can a market like Germany be a lead market for packaging innovation in general?

History

ODOL

- Who created Odol?

-When and How did

Odol start?

Michael Piciorgros

Schiller International University

Discuss the issues involved in transferring part of Odol's recipe for success to near national markets (France, the United Kingdom), especially the tooth, like packaging

What is Odol?

It is a brand for a skin care and maintaining

the health of teeth, mouth gums and throat.

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