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Communication with the Irish media (posters, press, television, radio, internet and cinema) but also display in airport for example other countries like posters in since the goal is to attract foreigners
Entirely ecologic
Need for security assistance, security control
Irish history
Sellers of services shops, vendors in catering, facilitator sellers
Attractions, green spaces, restoration and park
Direct circuit, the sale is offered only on the park and their website, and secondly it is a selective strategy since it sells their own product. B to C system
Service. Carousel and ropes in the amusement park, entertainment, spectacle but also the benefit of roller employees restoration and the cultural and ecological theme
Amusement
20€ entrance, however is added to the food service and souvenir shops
Ecological : Energy water and windmill use environement of Irelands, the rain and wind
Diversification Strategy
Cost of production : 10
millions
• Number of entry by years :
100 000- 200000
• The price of entry : 20
euros
• Approximately every single
clients will spent between
15 to 20 euros (with food ,
pictures, gift …)
Ireland has many companies specializing in technology. The contry welcome many companies that based on innovation like GOOGLE and IBM. It also has many research center at the forefront of technology and in terms of medcine.
Unique New concept
Original Significant investment
Ecological Price
Cultural Place
Price
TSI
Taxi
Aireoport
office of tourisme
Target : People Ireland and in international because it's a new conception of amusement park
No many competitor in Ireland
No competitor in ecology
Many competitor in market
Weather Service
Security policy
PESTEL
Irish Economy have an drowh +6% per years
Irish has the first land who drowth after the crisis of 2008
Irish have an unemployement rate equal at 7.4% in 2015
The Irelande has a policy designed to help the "start-up". This policy aims to Generate employement
This help manage take the from of grants by State.
Ireland to more or less strict regulation and the country agrees to the protection of biodiversity and wildlife, the strategic environemental assessment and the air management, water and garbage.
Ireland has many companies specializing in technology. The contry welcomes many companies that based on innovation like GOOGLE and IBM. It also has many research center at the forefront of technology and in terms of medcine.