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WE NEED YOU

The only park in

the world will

be

Promotion

Communication with the Irish media (posters, press, television, radio, internet and cinema) but also display in airport for example other countries like posters in since the goal is to attract foreigners

Entirely ecologic

Leprechaun

Product

Distribution

People

Marketing Mix

Physical evidence

Process

Need for security assistance, security control

Irish history

Sellers of services shops, vendors in catering, facilitator sellers

Attractions, green spaces, restoration and park

Direct circuit, the sale is offered only on the park and their website, and secondly it is a selective strategy since it sells their own product. B to C system

Service. Carousel and ropes in the amusement park, entertainment, spectacle but also the benefit of roller employees restoration and the cultural and ecological theme

Amusement

Price

20€ entrance, however is added to the food service and souvenir shops

Ecological Amusement Park

Political

Ecological : Energy water and windmill use environement of Irelands, the rain and wind

Strategy

Diversification Strategy

Objectives

Cost of production : 10

millions

• Number of entry by years :

100 000- 200000

• The price of entry : 20

euros

• Approximately every single

clients will spent between

15 to 20 euros (with food ,

pictures, gift …)

Technology

Ireland has many companies specializing in technology. The contry welcome many companies that based on innovation like GOOGLE and IBM. It also has many research center at the forefront of technology and in terms of medcine.

Strengths/Weakness

Unique New concept

Original Significant investment

Ecological Price

Cultural Place

Price

Company

Collaborators

Customers

TSI

Taxi

Aireoport

office of tourisme

Target : People Ireland and in international because it's a new conception of amusement park

5C's

Climate

Competitors

No many competitor in Ireland

No competitor in ecology

Many competitor in market

Weather Service

Security policy

PESTEL

Economy

Irish Economy have an drowh +6% per years

Irish has the first land who drowth after the crisis of 2008

Irish have an unemployement rate equal at 7.4% in 2015

Politic

Social

The Irelande has a policy designed to help the "start-up". This policy aims to Generate employement

This help manage take the from of grants by State.

Environement

Technology

Ireland to more or less strict regulation and the country agrees to the protection of biodiversity and wildlife, the strategic environemental assessment and the air management, water and garbage.

Ireland has many companies specializing in technology. The contry welcomes many companies that based on innovation like GOOGLE and IBM. It also has many research center at the forefront of technology and in terms of medcine.

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