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Transcript

Books!

Hannah Abelson

A Digital World

What's in the Model?

From the Text...

Independent Variables:

- Kindle Presence

- Box Office Sales

- Movie-book adaptations

- Per capita disposable income

- "Rapid adoption of digital book technology...has entirely upended retailing."

- Self-publishing and distribution via online services is cutting out middle man (publisher)

-- Authors can retain 70% of online royalties from sales

- Power of mass retailers (Amazon, Target)

-- Reduction in chain bookstores (Barnes & Noble)

Dependent Variable:

Bookstore Sales

($$)

Decline in Sales

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