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Independent Variables:
- Kindle Presence
- Box Office Sales
- Movie-book adaptations
- Per capita disposable income
- "Rapid adoption of digital book technology...has entirely upended retailing."
- Self-publishing and distribution via online services is cutting out middle man (publisher)
-- Authors can retain 70% of online royalties from sales
- Power of mass retailers (Amazon, Target)
-- Reduction in chain bookstores (Barnes & Noble)
Bookstore Sales
($$)