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Compact Pharmaceutical Corporation
IV. PAST AND PRESENT PUBLIC RELATIONS PROGRAMS
Present PR Program:
“The New Compact Pharmaceutical Corporation”
Past PR Program:
Philippine Obstetrics and Gynecological Society (POGS) Convention
II. PROFILE OF THE COMPANY
B. Products/Services
A. Company Mission and Vision
• Leadership in strategic partnerships is our driving force in making things happen at the most reasonable time and at the best way possible
• Social responsibility is our guiding force that provides us the fulfillment in contributing to the health and well-being of our society
• Knowledge provides us the empowerment in ensuring the best for our stakeholders and everyone who depend on us
1. SYSTEMIC ANTI-INFECTIVES
Chloramphenicol Erythromycin Tetracycline
Co-trimoxazole Cloxacillin Amoxicillin
Rifampicin
2. MULTI-VITAMINS
Multi-Vitamins + Minerals
Multi-Vitamins – Minerals
3. NON NARCOTICS ANALGESICS
Paracetamol
Mefenamic acid
4. HEMATINICS, IRON COMBINATION
Ferrous Sulfate
Ferrous Sulfate + Folic
5. EXPECTORANTS
Carbocisteine
Guaifenesin
6. ORS (ORAL REHYDRATION SALTS) Plain and with ZINC
7. ANTI-TUBERCULAR
Isoniazid Ethambutol
Pyrazinamide Combi pack Anti-TB (3 ing.)
8. TRICHOMONOCIDES
9. ANTI-HISTAMINE
Chlorphenamine
Diphenhydramine Hyrochloride
C. Programs
Compact Pharmaceutical provides branded generics ready for distribution and marketing nationwide and research and development services for products you wish to introduce in the market
FDA Advisory No. 2014-015 || Recall of All Products Manufactured (from 2012 up to the Present)
The information that Compact Pharmaceutical Corporation has come back to serve its market, the improvement of its facilities and services as well as the information on its new services and promotions. All of which will under be a main theme of
Achieving a Healthy Community!
D. Evaluation
III. HISTORY / MILESTONE
Lars Selmer Krogh, a Danish national is the Chairman for the three companies that as a group is engaged in pharmaceutical and food supplement manufacturing, distribution, importation, exportation and marketing in the Philippines—“The Group.” Together with its Filipino counterparts, the group shared its resources and expertise to form a multi-functional company that can genuinely provide quality affordable medicines and food supplements to the Filipino people—an advocacy that is ubiquitous to the aspiration for a healthy Philippines. “Malusog na Pilipinas sa Matuwid na Daan.”
B. Objectives
V. APPLICATION OF PUBLIC RELATION PROGRAMS
1.) To increase the awareness of the target audiences regarding the company’s products and services and to recognize the company as a well known manufacturer of quality and affordable generic products.
2.) To instill in the perceptions of the target audiences the company’s value for customers especially the effectiveness and safety of their products and to establish the company’s reputation in the pharmaceutical industry.
3.) To divert the issue regarding Food and Drug Administration’s warning to recall from the market all the manufactured products by Compact Pharmaceutical Corporation.
A. Research
• Target Audience
The target audiences of public relations program of Compact Pharmaceutical Corporation are the following: