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Compact Pharmaceutical Corporation

IV. PAST AND PRESENT PUBLIC RELATIONS PROGRAMS

Present PR Program:

“The New Compact Pharmaceutical Corporation”

Past PR Program:

Philippine Obstetrics and Gynecological Society (POGS) Convention

II. PROFILE OF THE COMPANY

B. Products/Services

A. Company Mission and Vision

CPC offers you its 38 years of expertise in providing immediate pharmaceutical business solutions

• Leadership in strategic partnerships is our driving force in making things happen at the most reasonable time and at the best way possible

• Social responsibility is our guiding force that provides us the fulfillment in contributing to the health and well-being of our society

• Knowledge provides us the empowerment in ensuring the best for our stakeholders and everyone who depend on us

  • Charity Marathon: RUN and Be a Helpful Hand
  • Increasing awareness using media partnership: Featuring the Compact Pharmaceutical Corporation products in TV program

1. SYSTEMIC ANTI-INFECTIVES

Chloramphenicol Erythromycin Tetracycline

Co-trimoxazole Cloxacillin Amoxicillin

Rifampicin

2. MULTI-VITAMINS

Multi-Vitamins + Minerals

Multi-Vitamins – Minerals

3. NON NARCOTICS ANALGESICS

Paracetamol

Mefenamic acid

4. HEMATINICS, IRON COMBINATION

Ferrous Sulfate

Ferrous Sulfate + Folic

5. EXPECTORANTS

Carbocisteine

Guaifenesin

6. ORS (ORAL REHYDRATION SALTS) Plain and with ZINC

7. ANTI-TUBERCULAR

Isoniazid Ethambutol

Pyrazinamide Combi pack Anti-TB (3 ing.)

8. TRICHOMONOCIDES

9. ANTI-HISTAMINE

Chlorphenamine

Diphenhydramine Hyrochloride

C. Programs

I. COMPANY PROBLEM

Compact Pharmaceutical provides branded generics ready for distribution and marketing nationwide and research and development services for products you wish to introduce in the market

FDA Advisory No. 2014-015 || Recall of All Products Manufactured (from 2012 up to the Present)

The information that Compact Pharmaceutical Corporation has come back to serve its market, the improvement of its facilities and services as well as the information on its new services and promotions. All of which will under be a main theme of

Achieving a Healthy Community!

D. Evaluation

Thank You!

III. HISTORY / MILESTONE

  • Medical Professionals Conference Nationwide: Building A Healthier Future
  • Press Releases: Rebuilding the Integrity
  • Medical Mission: C.A.R.E. (Community Assistance, Reinforcing Everyone)

Lars Selmer Krogh, a Danish national is the Chairman for the three companies that as a group is engaged in pharmaceutical and food supplement manufacturing, distribution, importation, exportation and marketing in the Philippines—“The Group.” Together with its Filipino counterparts, the group shared its resources and expertise to form a multi-functional company that can genuinely provide quality affordable medicines and food supplements to the Filipino people—an advocacy that is ubiquitous to the aspiration for a healthy Philippines. “Malusog na Pilipinas sa Matuwid na Daan.”

B. Objectives

V. APPLICATION OF PUBLIC RELATION PROGRAMS

1.) To increase the awareness of the target audiences regarding the company’s products and services and to recognize the company as a well known manufacturer of quality and affordable generic products.

2.) To instill in the perceptions of the target audiences the company’s value for customers especially the effectiveness and safety of their products and to establish the company’s reputation in the pharmaceutical industry.

3.) To divert the issue regarding Food and Drug Administration’s warning to recall from the market all the manufactured products by Compact Pharmaceutical Corporation.

A. Research

• Target Audience

The target audiences of public relations program of Compact Pharmaceutical Corporation are the following:

  • Drug Retail Outlets
  • Pharmacies and Healthcare Professionals
  • Investors
  • Consumers

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