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Cary ALD Presentation
Client, like their competitors, currently offers testimonials in text form only.
VIDEO TESTIMONIALS
* Do 3 to 5 video testimonials
* CLIENT'S client interviewed in landscaped
environment
* Video B-roll (while talking) showing CLIENT'S
client enjoying landscaped environment
* Present pictures or video of environment
before CLIENT'S design
"JOB SHADOW"
* Follow a job from start to finish - capture on
video
* Include challenges & how overcome - keep it
real
* Include time-lapse of entire project
* Interviews (Client & Client's client) throughout
* Happy ending - inspirational/good feeling
* Before & after segment
"ULTIMATE CRASH"
EXAMPLE
ILF EXAMPLES
IDENTIFY JOB
Identify appropriate job and client. Set shoot for late spring / early summer.
NOTE
1 DAY SHOOT
We can create multiple testimonial videos at 1 time.
both client interviews and b-roll
TESTIMONIAL TIMELINE
IDENTIFY JOB
Identify upcoming job and set shoot for late spring / early summer.
NOTE
6 WEEKS
SHOOT JOB
3 WEEKS
That 8-week timeline begins at the conclusion of the video shoot
Follow & shoot entire job from start to finish (including planning).
Post Production / 1st Draft
Total production time from job identification to creation of one testimonial
(TRT = 1:00 - 1:30)
Footage upload, bite transcription, scripting, edit & approval process.
JOB SHADOW TIMELINE
8 WEEKS
5 WEEKS
Post Production / 1st Draft
Total production time to create one "Job Shadow" video
(TRT = 5:00 - 10:00)
Footage upload, bite transcription, scripting, edit & approval process.
2.5 WEEKS
3 WEEKS
Client Tweaks / Final Draft
Receive client information, 2nd edit, final draft approval & master file creation.
RECOMMENDATIONS
BUDGET
JOB SHADOW
TESTIMONIAL
$00,000
CURRENT TESTIMONIALS
THANK YOU
RESEARCH
COMPETITION
(CLIENT'S NAME)
current site visually stands out compared to their competitors
* Competitor 1
* Competitor 2
* Competitor 3
* Competitor 4
* Competitor 5
* Competitor 6
* Competitor 7
* Competitor 8
CLIENT NAME
No competitor has
video elements promoting their company
No competitor has
video testimonials
Website Proposal Presentation