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The Jesica Santillan Case

Works Cited

Duke Medicine News and

Communications. "Jesica Santillan and Duke: What We Learned." - DukeHealth.org. Duke University Health System, n.d. Web. 23 Feb. 2014.

"The Jesica Santillan Case:

Anatomy Of A Mistake." The Jesica Santillan Case: Anatomy Of A Mistake. CBS News, n.d. Web. 23 Feb. 2014.

Lattimore, Dan. Public Relations:

The Profession & the Practice. New York: McGraw-Hill, 2012. Print.

What did we learn?

  • One-way communication
  • Ethics
  • Emergency plan
  • Effective communication
  • Analysis of a PR case

$1.25

Monday, February 22, 2003

Vol XCIII, No. 311

What are the issues?

Lack of communication

Background

Jesica Santillan, 17

  • Restrictive cardiomyopathy and secondary nonreactive pulmonary hypertension
  • Publics

PR Aspects

How did they handle it?

  • Pro-active?
  • Press conference
  • Sensitivity
  • Correcting mistakes

But honestly, I look back, and yeah, if I'd have made one more phone call... maybe it would have turned out differently. But you know, [that's] all in 20/20 hindsight.

Recommendation

Evaluation

What would we do differently?

Success or failure?

  • Communication
  • Planning phase

Pros:

  • Admitting mistakes
  • Communication to public
  • Future improvement
  • CEO of Duke's statement

Cons:

  • Timing
  • Insensitivity
  • Addressing publics
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