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A news story written by an organization to promote a product, organization or person.
Getting a company’s product included as part of a television show, movie, video game, special event, or book.
Paying a fee to have your name associated with different things.
This Coca-Cola news article is an example of a press release. It is an example because it promotes the company in a way that can be reached by most people. by doing this, you can promote your company is a positive or negative way.
Company pays fee to support a cause without earning anything.
The Apple Computer in the movie is an example of product placement. This is an example because it promotes the product in a way that is not normally thought of. By doing this, you can promote a product and the consumer will notice it without thought.
The Staples Center is an example of sponsorship. This is an example because Staples payed alot of money to get the staduim named after them. By doing this, it grows the popularity of the company.
The pink ribbon on the American Airline plane is an example of a cause related sponsorship. This is an example because even though american airlines supports and gives to breast cancer research, they dont get anything in return. By doing this, you can streghten the positive feelings customers have about your company.