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by Nikol Genova

SWOT

Weaknesses

  • Relatively high prices
  • Lack of colors
  • Dark store - Visual Merchandising

Weaknesses

Strengths

  • “value for money” offer – creating good products, with a trendy design, whilst offering a high level of quality
  • Sandro has 646 points of sale worldwide
  • Demonstrated a 13% rise in revenue from 2017 to 2018
  • In 2018 SMCP reported 1b euro sales, 50% of which were Sandro’s (500,6)

Strengths

Threats

  • Paris protests
  • Competitors – Maje, Claude Perlot, Zadig & Voltaire, Kooples (French brands), Joseph and Whistles (targeting the same customer’s age)
  • Brexit uncertainty, increased rents and business rates

Opportunities

  • Online shopping/digital environment (social media, E-commerce)
  • Agility
  • Introducing newness to the market
  • New partnerships
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