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Transcript
Advisory Report
Luca, Maureen, Myrthe, Anne and Eva
Social psychologists
Utrecht University
ASVB'S JOURNEY TO BUILDING WITH WOOD
Aan de Stegge Verenigde Bedrijven
Building with wood
What are challenges with convincing clients that wood is the best option?
THE CHALLENGE
OUR SUGGESTIONS
OUR ADVICE AND IDEAS
VIRTUAL REALITY
VIRTUAL REALITY
Close your eyes
- Stimulating ethical behaviour
- Cialdini's authority principle
- Reduces processing disfluency
- Takes away uncertainty
OFFICE
- Against risk aversion
- Authority principle
TINY HOUSE TRIAL LIVING
TRIAL LIVING
- Reduces upfront costs
CONCLUSION
CONCLUSION
"MAKE WOOD GREAT AGAIN"
Thank you