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How to create a professional social media platform
1
Building a professional online presence 101
alyssa brown p3
Social Media
Intro to social media
The whole world practically revolves around social media nowadays and the word social media has developed a somewhat negative connotation, but if used correctly social media sites can be really useful. Lots of small buisness owners and people trying to start their own brands use social media professionally to push their products out. Social Media can be an amazing tool when used professionally. Now your probably asking yourself... well how do I start? Your profile!
Create a profile
The very first step on any social media platform is to create a profile. Creating the profile is the easiest part but also the most crucial. This profile will be how the world views your brand.
Profile basics
- Make sure to add a profile picture that represents you and your company.
- Your username should be your companies name, try and refrain from any silly names and things like that.
- Use the same username on all platforms
- Add a bio!!!! People don't realize how important the bio is. This is where you tell people the mission or purpose of your company.
Examples
Profile Examples
Making a professional account on facebook is quite simple. Facebook like most other social sites has a proffesional mode that has multiple tools and tips to help build and grow your platform. Professional mode allows you to build a public prensence as a creator.
Professional mode has a bunch of professional tools and enhanced safety features for your personal profile.
Professional Mode
- help you grow your audience and get discovered
- get paid for posting content
- still able to share posts privately with your friends all from the same account
- Insights tab tells you how your posts are doing
- safety and wellbeing tab to make sure your profile is protected
Example
Instagram also has a professional mode with multiple tools and tips to grow your social media presence. Instagram is definetley the best social media site for professional pages, it has everything you need to build your brand right there for you.
The best feature in professional mode is the insights tab, the insights tab shows you how mant accounts your account has reached in the last 30 days and it tells you whether they are your followers or from the explore page.
Professional Mode
There are multiple other tools such as
- ad tools which will boost your posts so more people see them
- Shop tool whihc allows you to tag your own products and create an insta shop
- Inspiration tab which will show you pages of people with similar brands and buisnesses to give you more ideas.
Examples
insight example
profile example
LinkedIn is the world's largest professional network on the internet. You can use LinkedIn to find the right job or internship or connect and strengthen professional relationships. Linkedin is designed specifically for buisnesses and brands. A LinkedIn member's profile page, which emphasizes skills, employment history and education, has professional network news feeds and a limited number of customizable modules that enable you to showcase skills, qualifications and job history, as well as references from colleagues and previous employers.
Linkedin tools
Since Linkedin is made for buisnesses there is no professional mode but the site has many tools to help grow your brand.
- The about section of the profile is for an overview of your expeirence and skills
- The educations part is for all relevant degrees
- Make sure to update your profile regularly
- features such as advanced search filters, sales navigation and profile views
Insights
Examples
Toolbox
Facebook, Instagram, and LinkedIn are the main sites used for professional accounts and they're accesseible on all devices. Using all three or even justg using one of these is sure to help grow your brand if using the app professionally. Even when is professional mopde make sure to monitor what you post and say, you want to act and look just as professional as your account.