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Aristotle's Model of Communication
70
ARISTOTLE:
THE THEORY AND COMMUNICATION MODEL
AGLIPAY, AMOR, BATULA, CACHOLA, CAJIGAS, DUAVIT, LIN, PAMBID, PLATON, REYNALDO, SOLIS
DID YOU KNOW?
ARISTOTLE WAS A GREEK PHILOSOPHER AND WRITER.
HE WAS BORN IN 384 BC AND DIED IN 322 BC.
RHETORIC
THEORY
RHETORIC: Available means of persuasion
It is a communication theory that challenges the existing presumptions of what constitutes an effective communication.
RHETORICAL THEORY
SENDER
RECEIVER
MESSAGE
THREE THINGS TO BE CONSIDERED:
- Source has to conceive his idea;
- determine the intention; and
- hope to stimulate the receiver's mind
RHETORICAL
It is simply a way to win over an audience
RHETORIC THEORY COMMON USAGE
- Public Speaking
- Advertisement
THREE APPEALS
ARISTOTLE'S MODEL OF COMMUNICATION
occasion
FIVE PRIMARY ELEMENTS
- Speaker
- speech
- occasion
- audience
- effect
SPEAKER
delivers the speech (active role)
SPEECH
used to persuade or influence the audience
SPEECH must be accdg. to
the target audience and situation
OCCASION
The SITUATION
AUDIENCE
influenced by the speech (passive role)
EFFECT
influence the audience's mind and persuade
their thoughts towards the speaker
EXAMPLE
THE ARISTOTLE GROUP GAVE A DISCUSSION to Their block mates in their purposive communication class to ENLIGHTEN THEM ABOUT ARISTOTLE'S THEORY AND MODEL OF COMMUNICATION.
SPEAKER: ARISTOTLE GROUP
SPEECH: ARISTOTLE'S THEORY AND MODEL OF COMMUNICATION
OCCASION: PURPOSIVE COMMUNICATION CLASS
AUDIENCE: BLOCK MATES
EFFECT: TO ENLIGHTEN
Criticisms of Aristotle’s Model of Communication
- There is no concept of feedback, it is one way from speaker to audience.
- There is no concept of communication failure like noise and barriers.
- This model can only be used in public speaking.
"THAT IN ALL THINGS...
... GOD MAY BE GLORIFIED"