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Transcript

Exploring Srategic Options Using the Customer Perceived

Use Value (PUV) MATRIX

EXPLORING STRATEGIC OPTIONS USING THE CUSTOMER PERCEIVED

USE VALUE (PUV) MATRIX

Overview

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So what exactly is Perceived Use Value or PUV?

PUV?

PUV is when making a purchase, a customer cares more about how a product helps them than how it works.

From an IS/IT perspective, the task is to explore how IS/IT might be leveraged to cocreate or achieve any of the available strategic options.

How PUV Works

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There are additional methods on adding value to products and services besides adding information. Even if it's easy and enticing to add information to a product,

But there's more. Can IS/IT be utilized to cut prices.  This could involve removing features customers don't want or that can be supplied differently.

Conclusion

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