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PUV is when making a purchase, a customer cares more about how a product helps them than how it works.
From an IS/IT perspective, the task is to explore how IS/IT might be leveraged to cocreate or achieve any of the available strategic options.
There are additional methods on adding value to products and services besides adding information. Even if it's easy and enticing to add information to a product,
But there's more. Can IS/IT be utilized to cut prices. This could involve removing features customers don't want or that can be supplied differently.