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Scholastic Aptitude Test

History and Evolution

The first SAT

The first administration of the SAT occurred on June 23, 1926, when it was known as the Scholastic Aptitude Test.

The Purpose

The purpose of the SAT is to measure a high school student's readiness for college, and provide colleges with one common data point that can be used to compare all applicants.

College Board

ORGANIZATION

College Board

Name:

Experience:

These are the people behind the SAT

CMO

Name:

Experience:

VP of HR

Name:

Experience:

VP of Sales

Name:

Experience:

MARKET ANALYSIS

COMPETITIVE ANALYSIS

COMPETITIVE ANALYSIS

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Competitor A Name

Strengths

Weaknesses

Competitor B Name

Strengths

Weaknesses

Competitor C Name

Strengths

Weaknesses

PRODUCT PLAN

The SAT was created to label students.

FEATURES

FEATURES

MARKETING

MARKETING

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FINANCIAL

FUNDING REQUEST

FUNDING REQUEST

We will need

$10,000,000

Over

5 years

PROJECTION

PROJECTION

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