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Health conscious....the engaged consumer
1
Barbara Bray
Health conscious...
The engaged consumer
Image: Sherry Yates Young © 123rf.com
Asia tour winter 2017
The Eatwell Guide
Health survey for England, 2016
Nuffield Farming
Lord Nuffield
William Morris
Private Health Care
Nuffield Farming Foundation
Was he the first to link food, farming
and health?
5 key questions
What networks currently exist to bring nutritionists, dietitians, growers, manufacturers and research scientists together to work on health enhancement projects?
What research is there into the use of ‘biofortification/enhanced’ vegetables to solve human nutrition problems?
What information exists on potassium content for different types and varieties of potatoes, especially those grown in the UK?
What options exist to indicate levels of potassium on the label of processed products in different countries?
What products can be manufactured from potato that would sit in the ‘safe range’ for CKD suffers?
UK findings
Nutritional content of crops
Biofortification
What research is there into the use of ‘biofortification/enhanced’ vegetables to solve human nutrition problems?
Biofortification
Are health claims the answer?
Gut Health
Food tribalism vs the personalised diet
Multi-disciplinary working
Nutrition Smart Agriculture
the clear double objective of improving human nutritional status while achieving the farm and/or agribusiness-level objective of increasing productivity/income/profits.
Diego Arias, Lead Agriculture Economist,The World Bank
NUTRITION SMART AG
Farming, food manufacture and health
What are the key areas to focus on?
Where is it done well?
CHINA
South Korea
New Zealand
Vital Vegetables
Zespri
Love Beets
Summary
The consumer has changed....have you?
- Consumers are looking for food to help with their health issues
- Consumers are looking for food that makes them feel good
- Consumers are looking for food that is right for their 'tribe'