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Digital & Social Media Marketing - Week 5
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Key messages & online CREATIVITY
Digital and Social Media Marketing
Question
Question
what is...
What is the biggest island in the world?
What is the biggest island in the world?
Greenland
836,109 sq km
How do you sell razors?
Like this
Like this
how do you sell a male targeted superhero movie set to release on valentines day?
like this
How about this?
What do they have in common?
creativity
but what is creativity?
creativity
creativity defined
'Mental characteristic that allows a person to think outside of the box, which results in innovative or different approaches to a particular task.'
www.businessdictionary.com
modern marketer
Part
Artist
Part
scientist
creative thinking is a skill. it's easy to follow the crowd but much harder to think differently
KEY MESSAGES
what are key messages?
what are key messages?
'The takeaway, master narrative, elevator pitch; essence of what you want to communicate.'
60secondmarketer.com
Old Spice - Key messages
Old spice - key messages
Using Old Spice will make you smell like a 'real' man
Using Old Spice will make you more attractive to women
AIRBNB - Key messages
airbnb - key messages
No matter where you are in the world, staying at an Airbnb will make you feel at home
The world is full of places waiting to be explored, staying at an Airbnb will help you do that
Activity
Find your favourite/a memorable online ad and attach it to your padlet card.
Click the + button and write your name as the title.
Online video
Image
Social Media
Get your phones out and go to www.padlet.com/n_singh/ads.
State what you think the key messages are that your ad is trying to get across.
Getting your messages across - approaches
Drinking Coca Cola will make you happy - everyone wants happy! - Selling a feeling
Coca Cola is the most refreshing drink
Inspiring!
Getting your messages across - the golden circle
you are not selling a street food festival....
you are selling...
An opportunity to socialise in interesting surroundings whilst trying amazing street food
Getting your key messages across
Taglines - 'Be a man, man', 'Belong anywhere'
Appeal to emotions
Tell a story - characters
Craft your central messages/idea then apply across channels (tweak as necessary per channel)