Loading…
Transcript

Health Communication

Ahmad Rafay

Daisy Cull

Rahasia Hunt

Tamara Witzigman

Our Role &

Health Communication

Role

Health Communication is the science and art of using communication to advance the health and well-being of people and populations. As a collective Health Care Management Team we are focusing and directing our attention to the needs of our patients while remaining professional and affective at all times. The role of our unit directly contributes to the facility by providing efficient communication and care for each patient throughout.

Mission Statement & Goals

Mission

Mission Statement:

Our mission as the public health communicator for Virginia United Care is to effectively communicate the important health issues. Helping people live better and healthier lives.

Goals:

- Give honest and transparent information on every day health issues.

- Making sure that the information is clear and understandable for the general population.

- Having the information accessible to every one in the community.

Objectives

Objectives

  • To help the community understand and try to be able to recognize the signs of suicidal and homicidal individuals
  • Aim to show the community the different kinds of resources that are available for suicide prevention
  • Bring awareness to suicide as a whole and make sure that people know there is help available to them
  • To improve the overall health through suicide prevention within the community
  • Gather information and engage health professionals and general public about warning signs and suicide prevention

Journal Articles

Journal Articles

Journal Article 1

Journal Article 1

FCC: 988 is New Hotline for Suicide Prevention

The Federal Communication Commission just passed the proposal for a 3 digit suicide prevention hotline number, 988. It will take 2 years to implement, and Telecom and voice service companies must have the number by July 16th, 2022.

Bote, J. (2020, July 17). FCC: 988 is new hotline for suicide prevention. Retrieved September 15, 2020, from https://global-factiva-com.proxy.library.vcu.edu/ga/default.aspx

Journal Article 2

A Novel Brief Therapy for Patients Who Attempt Suicide: A 24-months Follow-Up Randomized Controlled Study of the Attempted Suicide Short Intervention Program (ASSIP)

  • Patients who were seeing a psychiatrist for a suicide attempt were told about this study and were able to chose whether or not to be contacted for it. Those who were chosen started with three 60-90 minute sessions per week.
  • The first session consisted of a video recorded interview of the patient pertaining to their reasons behind wanting to commit suicide.
  • The second session allowed the patient to watch the video of the first session and a handout was given to them to write down their personal comments about it.
  • The third session was used to discuss the handout, and to come up with their long term goals, individual warning signs, and safety strategies. They were also given crisis cards as a resource for who to contact during a crisis.
  • Over the next 24 months, the patients were sent semi-standardized letters. During the first year it was every 3 months and the second year it was every 6 months.

Gysin-Maillart, A., Schwab, S., Soravia, L., Megert, M., & Michel, K. (2016). A Novel Brief Therapy for Patients Who Attempt Suicide: A 24-months Follow-Up Randomized Controlled Study of the Attempted Suicide Short Intervention Program (ASSIP). PLoS Medicine, 13(3), e1001968. https://link-gale-com.proxy.library.vcu.edu/apps/doc/A476896862/CWI?u=viva_vcu&sid=CWI&xid=cc3b07c4

Future Proposals

Future

Proposals

Can we use communication to promote beneficial changes in the places that influence peoples' health?

Proposal #2

Media Advocacy: "The strategic use of mass media in combination with community organizing to advance healthy public policies."

- Involves framing public health issues and creating news so the people of the community can take action and force policy makers to revise the policies that are giving a rise to the problem

Policy Advocacy: used to target private sector policy makers who make myriad important decisions that affect the health of their stakeholders and the public at large.

Organization Marketing: the process of marketing to potential customers in businesses, government agencies, and non-profit organizations – is an important use of marketing that is distinct both from consumer marketing and from traditional forms of social marketing.

- Has been recently proposed that public health professionals embrace organization marketing for it to positively influence environments and create "upstream" changes conducive to the public's health.

Maibach, E.W., Abroms, L.C. & Marosits, M. Communication and marketing as tools to cultivate the public's health: a proposed "people and places" framework. BMC Public Health 7, 88 (2007). https://doi.org/10.1186/1471-2458-7-88

Talked about the in article The Role of the Public Health Official in Communicating Public Health Information, the two main goals as a public health official is to inform and persuade

Inform: Give relevant information without the intent to influence decisions.

Persuade: Using information to help change opinions and attitudes. For example, smoking prevention

Public Health Officials should communicate information to policymakers, health care providers and the administrative agencies involved in the control of public health issues. They are not required to answer to journalist or a private citizen who has questions about frequent health issues.

Proposal #1

Action Plan

Action Plan

Inform

Inform: Give relevant information without the intent to influence decisions.

- There are multiple different kinds of resources available to anyone who is feeling suicidal or homicidal

- Inform individuals of suicidal warning signs - what to look out for

- Inform concerned loved ones of the different ways to approach the conversation

- Know that individuals experiencing these feelings are already feeling judged, so try to avoid any phrases that may come across as judgemental because the individual might feel embarrassed and avoid continuing the conversation

- Inform the individual that you care and be honest with your feelings as well so that they feel connected in the conversation

Persuade

Persuade: Using information to help change opinions and attitudes

- Allow the individual to vent to you about the things that make them think about committing suicide

- Let them know that you are there for them

- Inform them that they have a good support system

- Make the individual comfortable about sharing their feelings

- Offer hope, let them know that the situation can always improve

- Maintain eye contact and make sure the person feels that you are present in the conversation

- Do not minimize or make them feel as though their thoughts/problems are unimportant

What Makes us Different?

Differences

  • We focus on the communication aspect specifically, and direct our efforts and attention to a patient centered environment
  • Our profession and skills are aimed to make sure the patient feels safe and comfortable

- Honesty and Comprehensiveness/Availability

- Full disclosure and preventing false hope

- Avoidance of complex vocabulary and appropriate information delivery

- Avoidance of contradictory information and negative body language

  • We share a variety and multiple resources with those struggling with suicidal and/or homidical thoughts, as well as with those who are familiar with someone that is struggling

Media

Study in Pediatric Intensive Care Unit

https://www.youtube.com/watch?v=b7YwrHNylTg

0:00-2:24

https://www.youtube.com/watch?v=GYg2FeOtpSQ

Start from 12:07

References

  • Bote, J. (2020, July 17). FCC: 988 is new hotline for suicide prevention. Retrieved September 15, 2020, from https://global-factiva-com.proxy.library.vcu.edu/ga/default.aspx
  • Gysin-Maillart, A., Schwab, S., Soravia, L., Megert, M., & Michel, K. (2016). A Novel Brief Therapy for Patients Who Attempt Suicide: A 24-months Follow-Up Randomized Controlled Study of the Attempted Suicide Short Intervention Program (ASSIP). PLoS Medicine, 13(3), e1001968. https://link-gale-com.proxy.library.vcu.edu/apps/doc/A476896862/CWI?u=viva_vcu&sid=CWI&xid=cc3b07c4
  • Maibach, E.W., Abroms, L.C. & Marosits, M. Communication and marketing as tools to cultivate the public's health: a proposed "people and places" framework. BMC Public Health 7, 88 (2007). https://doi.org/10.1186/1471-2458-7-88

  • SuicideCallBackService. (2019, September 30). Discussing suicide |How to talk with someone who has suicidal thoughts. Suicide Call Back Service. https://www.suicidecallbackservice.org.au/resource/discussing-suicide-how-to-talk-to-somebody-about-suicide/
  • Regidor, E., de la Fuente, L., Gutiérrez-Fisac, J. L., de Mateo, S., Pascual, C., Sánchez-Payá, J., & Ronda, E. (2007). The role of the public health official in communicating public health information. American journal of public health, 97 Suppl 1(Suppl 1), S93–S95. https://doi.org/10.2105/AJPH.2006.094623

References