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Media has become an important part of our everyday lives and can be found everywhere from radio to social media.
Before we discuss media literacy, you must first understand the concept of media.
MEDIA
What do you think of when you heard
the word
Pause for a while and simply think about this question.
Media is the different channels, or ways, in which news, entertainment, marketing messages,
or other information is spread.
In the past, the word media was considered a
plural noun. It was plural because it does not just
refer to the one way that information is spread.
It refers to several different ways.
In this case, we would say, "What are media?" or
"Media are everywhere." Because the verb "are"
follows plural nouns. But instead, we said,
"What is media?" and "Media is everywhere."
Why?
Over time the way the word "media" is used
has changed.
Media still means the many different ways
in which information is spread, but now it acts like a singular noun.
That is why we use the third person singular verb, is, after media. This is true of other words in English too, such as 'data 'or 'agenda'. Both words have a plural meaning that act singular when it comes to grammar.
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Media is everywhere.
Thus we see and hear media messages constantly through various sources including radio, television, billboards, the Internet, and more.
With all of the media that surrounds us, it is important that we learn how to understand and analyze the messages being sent.
This leads us to the topic of
Later in the course, we will define media literacy and explain why it is important.
In the mean time, look at the following example in real life.
Meet Andrea.
Andrea wakes up
every morning at
As she gets ready for the day, their
TV at home is turned on for the
morning news.
As she travels to school, Andrea listens to Spotify, which plays her favorite soundtrack. Also, she browses her Facebook and Instagram accounts where she sees thoughts and ideas her friends have shared.
Along the way, she sees billboards for new products.
At school, she listens and participates to discussions, reads her books, and uses her laptop for her tasks.
This example shows us that, on a regular day and in just a short amount of time, people see and hear many messages through various types of media.
Now, think about your own daily routine.
How often do you see or hear media messages?
What types of media do you see or listen to?
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As technology has grown, how we receive media messages has changed.
We read text, but we also look at pictures, data, and charts.
We watch videos, and we listen to the radio, podcast, and other audio recordings.
These days we often say that we consume media, which can refer to any way that we take media messages in.
Reading a text, watching a video, and listening to radio broadcasts are all examples of media consumption.
There are many different types of media.
The term traditional media refers to any mass communication method that came before the invention of the Internet and social media.
One of the oldest types of traditional media is print media. This includes newspapers, magazines, and billboards.
As technology developed, so did the different types of media. For example, radio and television are fairly recent additions to traditional media.
In comparison to traditional media, new media was a term coined to refer to media that developed when the use of computer technology became ordinary and common in most parts of the world. It includes any kind of information and communication technology (ICT) products or systems and mobile technology.
Essentially, new media refers to a different or newer way of creating, processing, and transmitting information that is also similar to traditional media; however, what distinguishes it from traditional media is that the materials are now being converted into digital format. This is why new media is also referred to as digital media to differentiate it from the traditional media or older physical-based media formats known as analog.
Social media refers to any website or technologies that allow individual users to create and share information with a specific audience.
Today, millions of people use social media such as Facebook and Twitter to spread their ideas and messages.
Other examples of
social media are Instagram, YouTube, and
online discussion boards
or forums.
On which social media platform are you most active at?
Mass media is any type of media that reaches a large number of people. Mass media includes both traditional and social media.
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Nothing exists in a vacuum. All things on earth had a process of evolution. Nothing is also created or manufactured at random, for every creation was borne out of a need to fill a gap or to improve an existing condition.
Such is the case for media. The gadget you are holding in your hand might not be there had it not been for the entrepreneurial, artistic, mathematical, or scientific acumen of certain individuals who aimed to serve humanity in their own unique and humble way.
Every new thing has a beginning. It is always important to look back at history to understand how things work in the present. This is needed for us to look at what is yet to come in the future. Who knows, maybe the next inventor of the latest state-of-the-art media gadget could be from our class—
YOU!
Research evidence of media and communication from a certain era. Prepare for a presentation during our synchronous class.
Group 1 - Prehistoric Age
Group 2 - Industrial Age
Group 3 - Electronic Age
Group 4 - New Information or Digital Age
Group 5 - Future Trends of Media and Information
A detailed instruction of the task will be given separately.
The following are the concepts we covered in this module:
Media is the different channels, or ways, in which news, entertainment, marketing messages, or other information is spread.
Media has become an essential part of our everyday lives and can be found everywhere.
Media consumption refers to any way that we take media messages in.
Media has evolved over the years.
There are many different types of media: traditional, new, social, and mass media.
Test your understanding of the lesson by answering a short exercise.
Go to this link: joinmyquiz.com
Enter the code: 2863 8182
Cantor, O. L. (2019). Media
and information literacy (revised edition). Vibal Group Inc.