Introducing 

Prezi AI.

Your new presentation assistant.

Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.

Loading…
Transcript

Media in the Context of MIL

Learning Module 1.1 (Part One)

SY 2021-2022

Keywords

media

media consumption

traditional media

new media

social media

mass media

Objectives

At the end of the lesson,

you should be able to...

Objective #1

Summarize concepts about media and the role it plays in our everyday lives

Objective #2

Objective #2

Explain how the evolution of media from traditional to new media shaped the values and norms of people and society

Objective #3

Objective #3

Describe the impact of massive open online

Discussion

Discussion

Media has become an important part of our everyday lives and can be found everywhere from radio to social media.

Before we discuss media literacy, you must first understand the concept of media.

Introduction to Media Studies: Understanding Media

Introduction to Media Studies: Understanding Media

MEDIA

What do you think of when you heard

the word

Pause for a while and simply think about this question.

Media is the different channels, or ways, in which news, entertainment, marketing messages,

or other information is spread.

In the past, the word media was considered a

plural noun. It was plural because it does not just

refer to the one way that information is spread.

It refers to several different ways.

In this case, we would say, "What are media?" or

"Media are everywhere." Because the verb "are"

follows plural nouns. But instead, we said,

"What is media?" and "Media is everywhere."

Why?

Over time the way the word "media" is used

has changed.

Media still means the many different ways

in which information is spread, but now it acts like a singular noun.

That is why we use the third person singular verb, is, after media. This is true of other words in English too, such as 'data 'or 'agenda'. Both words have a plural meaning that act singular when it comes to grammar.

Image Source:

https://www.webcoursesbangkok.com/wp-content/uploads/2010/08/social-mania.gif

Media is everywhere.

Thus we see and hear media messages constantly through various sources including radio, television, billboards, the Internet, and more.

With all of the media that surrounds us, it is important that we learn how to understand and analyze the messages being sent.

This leads us to the topic of

Later in the course, we will define media literacy and explain why it is important.

In the mean time, look at the following example in real life.

Meet Andrea.

Andrea wakes up

every morning at

As she gets ready for the day, their

TV at home is turned on for the

morning news.

As she travels to school, Andrea listens to Spotify, which plays her favorite soundtrack. Also, she browses her Facebook and Instagram accounts where she sees thoughts and ideas her friends have shared.

Along the way, she sees billboards for new products.

At school, she listens and participates to discussions, reads her books, and uses her laptop for her tasks.

This example shows us that, on a regular day and in just a short amount of time, people see and hear many messages through various types of media.

Now, think about your own daily routine.

How often do you see or hear media messages?

What types of media do you see or listen to?

Media Consumption

Image Source:

https://i0.wp.com/images-prod.healthline.com/hlcmsresource/images/topic_centers/2019-4/12046-Feed_Your_Feed_How_to_Food_on_Social_Media_Affects_Your_Eating_Habits-header-1296x728.jpg?h=1528

Media Consumption

As technology has grown, how we receive media messages has changed.

We read text, but we also look at pictures, data, and charts.

We watch videos, and we listen to the radio, podcast, and other audio recordings.

These days we often say that we consume media, which can refer to any way that we take media messages in.

Reading a text, watching a video, and listening to radio broadcasts are all examples of media consumption.

Types of Media

There are many different types of media.

Types

of

Media

Traditional Media

Traditional Media

The term traditional media refers to any mass communication method that came before the invention of the Internet and social media.

One of the oldest types of traditional media is print media. This includes newspapers, magazines, and billboards.

As technology developed, so did the different types of media. For example, radio and television are fairly recent additions to traditional media.

New Media

New

Media

In comparison to traditional media, new media was a term coined to refer to media that developed when the use of computer technology became ordinary and common in most parts of the world. It includes any kind of information and communication technology (ICT) products or systems and mobile technology.

Essentially, new media refers to a different or newer way of creating, processing, and transmitting information that is also similar to traditional media; however, what distinguishes it from traditional media is that the materials are now being converted into digital format. This is why new media is also referred to as digital media to differentiate it from the traditional media or older physical-based media formats known as analog.

Social Media

Social

Media

Social media refers to any website or technologies that allow individual users to create and share information with a specific audience.

Today, millions of people use social media such as Facebook and Twitter to spread their ideas and messages.

Other examples of

social media are Instagram, YouTube, and

online discussion boards

or forums.

On which social media platform are you most active at?

Mass Media

Mass media is any type of media that reaches a large number of people. Mass media includes both traditional and social media.

Mass

Media

Image Source:

https://mindlercareerlibrarynew.imgix.net/18A-Mass_Communication.png

The Evolution of Media

The Evolution of Media

Nothing exists in a vacuum. All things on earth had a process of evolution. Nothing is also created or manufactured at random, for every creation was borne out of a need to fill a gap or to improve an existing condition.

Such is the case for media. The gadget you are holding in your hand might not be there had it not been for the entrepreneurial, artistic, mathematical, or scientific acumen of certain individuals who aimed to serve humanity in their own unique and humble way.

Every new thing has a beginning. It is always important to look back at history to understand how things work in the present. This is needed for us to look at what is yet to come in the future. Who knows, maybe the next inventor of the latest state-of-the-art media gadget could be from our class—

YOU!

Research evidence of media and communication from a certain era. Prepare for a presentation during our synchronous class.

Group 1 - Prehistoric Age

Group 2 - Industrial Age

Group 3 - Electronic Age

Group 4 - New Information or Digital Age

Group 5 - Future Trends of Media and Information

A detailed instruction of the task will be given separately.

Activity

Summary of the Lesson

Summary

The following are the concepts we covered in this module:

Media is the different channels, or ways, in which news, entertainment, marketing messages, or other information is spread.

Media has become an essential part of our everyday lives and can be found everywhere.

Media consumption refers to any way that we take media messages in.

Media has evolved over the years.

There are many different types of media: traditional, new, social, and mass media.

Self-Assessment

Self-Assessment

Test your understanding of the lesson by answering a short exercise.

Go to this link: joinmyquiz.com

Enter the code: 2863 8182

Reference

Cantor, O. L. (2019). Media

and information literacy (revised edition). Vibal Group Inc.

Learn more about creating dynamic, engaging presentations with Prezi