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Why Rolex ?
Customers Targets
Customers Relationships
The most popular watch brand ever
Channels
2800
Chateau D'Ivoire
(Howards, Michael Jones Jeweller...)
Value Propositions
(other 316L steel)
Because time is important
Car race
Sailing race
-Sports
-Art and Culture
-Science and Exploration
Architecture
Environement
Key Resources
Finances
(a service cost at least 1000$/year
for the cheapest Rolex watch)
Green :
Ambition, richness, uniqueness, and prosperity.
Gold :
passion, wisdom, and illumination, as well as wealth.
Rolex crown :
exclusivity and refinement
Thanks for listening to me