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Transcrição

Business Model Canvas

Overview

  • Customers Target
  • Channels
  • Customers relationships
  • Keys Resources
  • Keys Activities
  • Value Propositions

Overview

  • Cost structure
  • Key Partners
  • Revenue Streams

Hans Wilsdorf

  • born in 1844 in Kulmbach, Germany
  • Wilsdorf & Davis - Rolex
  • Alfred Davis
  • Found Rolex in 1908

Why Rolex ?

The founder

Customers

Part 1

Customers Targets

  • Love the brand
  • Public reviews
  • Be a member of the family

Customers Relationships

The most popular watch brand ever

Channels and Value propositions

Part 2

Channels

Rolex stores

2800

Face to face

2

  • Stores who sells luxury watches

Chateau D'Ivoire

Website & App

Online

  • Official Retailers certified of Rolex

(Howards, Michael Jones Jeweller...)

Value Propositions

Different models

Great quality watches

  • Wacthes are made from 904L steel, gold, platinum ...

(other 316L steel)

  • reputation mouvements
  • Handmade

Rolex try to improve the life of the people...

Because time is important

Car race

Sailing race

-Sports

-Art and Culture

-Science and Exploration

Architecture

Environement

Keys and Finances

Part 3

Key Resources

  • Web platform
  • Original Swiss manufacturer
  • People
  • Designers
  • Sellers
  • Watchmakers
  • Technology partners

Key Activities

  • Sponsor the athletes in all prestigious sports
  • Invest their time to social interest like art,culture...
  • Improve customers experience
  • Manage web platform

Key Partners

  • Investors
  • Competitors
  • People (reactivity)

Finances

Cost Structure

  • Sponsors
  • Manufacturers
  • Marketing and sales
  • Legal fees
  • Employee payroll
  • Website (drop 3.12%)

Revenue Streams

  • Services watches

(a service cost at least 1000$/year

for the cheapest Rolex watch)

  • Sales watches (main part)

Logo & Colors Meaning

Green :

Ambition, richness, uniqueness, and prosperity.

Gold :

passion, wisdom, and illumination, as well as wealth.

Conclusion

Rolex crown :

exclusivity and refinement

Thanks for listening to me

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