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Pepsi Presentation
10
"Every Pepsi Refreshes The World"
We provide delicious beverages to satisfy people's thirst.
By Ava, Belle, Molly, and Sierra
Brand Identity
Brand
Identity
Pepsi's identity mainly focuses on being sincere towards their consumers. Pepsi focuses on making connections and proving to be the best soda to purchase. They have a very distinct logo that catches everyone's eye and many options in flavor to apply to anyone's taste. As a brand, Pepsi wants to build a bond with its consumers and create a loyalty base for success over their opponents.
Advertising
Advertising
Pepsi uses celebrity endorsements and company sponserships as their main markerting and adversitising stragedy.
Pepsi has a strong media presense by using celebrities in almost every single ad they produce. Pepsi also uses big companies and events to sponser them. Pepsi has a marketing mix called the "Four P's Of Pepsi", product, price, place, and promotion.
Kendall Jenner Pepsi Ad: https://www.youtube.com/watch?v=uwvAgDCOdU4
Sponsorships
People
- Micheal Jackson
- Britney Spears
- Ozzy Osbourne
- Tina Turner
- Kanye West
- Beyonce
Sponsorships
Organizations
- The NFL & Superbowl
- MLS
- MLB
- Major sponsor of NASCAR
Packaging and buying experience
Pepsi prides themselves on their iconic white blue and red logo which makes their product stand out.
Pepsi also uses recylclable materials for their drinks to promote eco friendliness to their consumers
"A world where packaging never becomes waste"
Packaging and buying experience
Pepsico.com says "Pepsico relies on diverse packaging solution to deliver products to our consumers and customers."
They also often advertise there packaging that is "sustainable" and "maintains freshness"