FC

ARE DIGITAL INITIATIVES

AN EXPENSE OR A COST?

Expense

DIGITAL

AGENCY

ROI

DIGITAL ECONOMY

+CREATIVE

CHANGE

that agency

Do you want to create new and profitable digital busine...

You want to change the way businesses are done in the industry?

You want to change the way businesses are done in t...

You want to learn more about your clients to be able to enhanced their digital experience?

You want to learn more about your clients to ...

You want digital business strategy to become part of your corporate strategy?

You want digital business strategy to become part ...

MY STORY

PROBLEM

MARKETING TEAM

ROLES

CHANGE LEADERS

LEARNING BY DOING

DIGITAL BUSINESS MODELS

CUSTOMER SEGMENTS AND ECOSYSTEM

DIGITAL VISION

VALUE PROPOSITIONS

DIGITAL FUNNELS

ONLINE PERSONALITY

DIGITAL MARKETING STRATEGY

Digital becomes a business unit in a virtual world that needs change leaders to define the path to create disruptive business models

SERVICE THIRD PARTY

PROCESS AND METHODOLOGY

SOLUTION

6 MAIN ELEMENTS

GOVERNANCE AND LEADERSHIP

PEOPLE AND OPERATIONS

CUSTOMER EXPERIENCE

DATA AND ANALYTICS

TECHNOLOGY

DIGITAL LITERACY

PLAN

Evaluate where the company is and where would it want to be

Evaluate where the company is and where would it want ...

Create all the basis needed to support and structure a digital business strategy which will apply to every country.

Create all the basis needed to support and structure...

DIGITAL BUSINESS MODELS

CUSTOMER SEGMENTS AND ECOSYSTEM

DIGITAL VISION

VALUE PROPOSITIONS

DIGITAL FUNNELS

ONLINE PERSONALITY

DIGITAL MARKETING STRATEGY

Start by understanding client segments digitally

Design value ladders and implement sales funnels to validate value propositions

Design value ladders and implement sales funnels ...

Generate leads and automate funnels.

Generate leads and automate funnels.

Create a digital strategy and marketing plan per customer segment.

Create a digital strategy and marketing plan per custom...

Define budgets for tools, resources, team members and digital projections.

Define budgets for tools, resources, team members a...

Test processes, teams and guidelines in a segment or country, and setup all the rules to be implemented in other countries.

Define how to acculturate each initiative per country.

PROPOSAL

Work as an inhouse Digital Business and Marketing Director for FX, working closely with leaders to define processes, digital team members, tools and digital marketing needs aligned to clear business goals.

Digital marketing knowledge and methodologies will be setup inside the company and digital culture will start to get a different shape.