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Nutella Globalization
6
Journey to
Nutella
Which ingredients are involved?
Nutella Itself
Sugar
Cocoa
Palm Oil
Milk
Lecithin
&
Hazelnuts
Sugar comes from Brazil and France
Cocoa comes form Nigeria
Where are they from?
Palm oil comes from Malaysia
Milk comes form global supplyer
Hazelnuts come from Turkey
Lecithin comes form Brazil, India and Italy.
A video of how are they made
Where are the factories?
Factories
Brantford, Canada
Stadtallendorf, Germany
Belsk, Poland
Vladimir, Russia
Lithgow, US
Poços de Caldas, Brazil
&
Los Cardales, Argentina
Actually..
These factories are actually are only used later in the process. After the steel producers, the bankers, the machinery engineers, and the the workers who brings up the oil for the trucks that pull the 250,000 tons of Nutella!
The Pricing Conversation
Nutella was designed and manufactured in the 1940s by a baker named Pietro Ferrero, in Italy.
Offer 2
Manufacturing and distributing
Offer 1
$1,000
Nutella is distributed in Ferrero USA
Service 1
Service 2
Service 3
Service 4
Service 1
Service 2
Service 3
Service 4
-10 %
-40 %
-30 %
Pietro Ferrero designed Nutella because of a cocoa shortage during WW ll, he wanted to make an alternative choce of chocolate.
Extra Fact:
Close the Deal
Notify Finance Team
Draw up contract
Send to client
Closing
Time
Countersign
Pass to manager for approval
https://www.nutella.com/en/us/nutella-milk
https://www.youtube.com/watch?v=CgtoG08CYro
Sources
Goole translate