22
TAMAGOTCHI
EARTH
PROBLEM
20%
+
70%
PROBLEM
Our dietary habits are a major cause
of water pollution, deforestation,
and land degradation.
ENVIRONMENTAL IMPACT
WHY CHANGING EATING HABITS IS IMPORTANT FOR THE ENVIRONMENT
CHANGING EATING HABITS IS IMPORTANT
FOR THE ENVIRONMENT
- Greenhouse gas emissions
- Soil destruction
- Deforestation
- Loss of biodiversity
- Water scarcity and pollution
SOLUTION
Tamagotchi Earth:
a mobile game that demonstrates the impact of users' eating habits
on the environment and
gradually changes them to more environmentally friendly ones
SOLUTION OVERVIEW
PROTOTYPE
Prototype
in Figma
Prototype
in Figma
TERMS AND FINANCING
- development manager:
~ $1 913.8 per month
+ developer ~ $1 640.4 per month
+ data-scientist ~ $1 640.4 per month
in total: ~ $5 194.6 per month.
- designer and animator:
~ $1 093.6 x2 per month.
- implementation and debugging:
~ half a year.
- in total: ~ $9 022.2 per month or
~ $ 44 290.8 for six months.
CHANNELS
YouTube
Ads:
Vkontakte
Ads:
Ads:
TikTok
Ads:
pupils, students
delivery services,
eco-shops
TARGET
MARKET ANALYSIS
people who look after their health
and nutrition
eco-activists, volunteers
WHY
NOW?
FORECAST BY TARGET SEGMENTS
According to Newzoo forecasts,
in 2021 the number of gamers on
all platforms will reach 2.8 billion people, and the market turnover will be $ 189.3 billion.
According to experts from EcoGorodExpo, the domestic market
of eco-goods in Russia by 2025 may increase from $ 160 million to $ 5 billion.
WHO Member States set a target
to halt the rise in diabetes and
obesity in adults and adolescents
and overweight in children by 2025.
The green trend will continue to grow,
with 73% of millennials already willing to pay more for more sustainable products.
In 2019, the media began to write on the topic of ecology much more often.
INTERVIEWS WITH POTENTIAL USERS
Comments and wishes
Attitude towards paid subscription
Interest
in ecology
Attitude towards the character
Attitude towards rating, goals, achievements
#
+
positive
Make the design more minimal
positive
1
Would buy depending on bonuses
Would buy for $0.68 - $1.09
positive
+
positive
2
no comments
positive
3
no comments
Would buy for $4.1 - $6.83
+
positive
+
4
Many design comments on
the use of different styles
positive
doesn't like anime
Would buy depending on bonuses
5
Make several design options
for the interface
positive
Would buy for
?
+
positive
Would not buy
positive
no comments
6
+
positive
Would buy for $1.37
positive
positive
7
Wouldn't play mini games
+
no comments
8
positive
+
positive
Would buy for $1.37
METHODS OF MONETIZATION
MONETIZATION
In-app
purchases:
- in-app
currency
- limited
resources
- inaccessible
items / levels
Subscription
system:
- premium version
of the game that includes additional features
- several subscription options for
- different fees
Partnership
programs:
- discounts at
eco-shops / restaurants, etc.
for watching
a promotional
video
- sponsored
items
Additional
features:
- shimeji * to computer / smartphone
- more detailed statistics
- pay to remove
ads
COMPETITOR ANALYSIS
COMPETITOR ANALYSIS
Tamagotchi
Earth
- Helps to form
green habits
- Gamification
- Concerns the
impact of eating habits on the environment
- Game character
JouleBug
- Helps to form
green habits
- Gamification
- Does not concern the impact of
eating habits on
the environment
- No game character
Lifesum
- Helpful tips for changing your eating habits
- Does not concern the impact of
eating habits on
the environment
- No game character
Eco-Tracker
- Helps to form
green habits
- No gamification
- Does not concern the impact of
eating habits on
the environment
DEVELOPMENT PROSPECTS
Expanding the range of levels related
to environmental concerns
Waste sorting and recycling
Planting trees,
using vehicles, etc.
DEVELOPMENT PROSPECTS
Saving energy consumption
Saving water consumption