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MCDonald's Across Culture
2
McDonald's Across Culture
Company
Intro
McDonald's Intro
Product / Service
McDonald's Mission Statement
Product / Service
01
Inexpensive Meals
“McDonald's brand mission is to be our customers' favorite place and way to eat and drink. Our worldwide operations are aligned around a global strategy called the Plan to Win, which center on an exceptional customer experience – People, Products, Place, Price and Promotion. We are committed to continuously improving our operations and enhancing our customers' experience.”
02
Fast Service
Family Friendly
03
email@email.com
1-800-000-0000
Value Proposition
Value
Proposition
Mcdonald Offers
- Wide Variety of Options
- Affordable prices
- Captivating Phrases, Colors and Logos
- Meals for Children
- Rewards and Toys
Mcdonald's Culture in Japan
Japan
Pricing
Table
Enterprise
Free
Standard
Pricing
Table
Problem and Solution
positioning
40%
Problem
and Solution positioning
75%
40%
Menu's
Menu's
McDonal's is an American baseds compandy and knows the trends of americans but when they are operating worlwide they have to switch products to accomendate other culutural Prefreces. Seseame buns are comon snack in the area so McD's use them as thier buns for sandwiches. same goes for meats like the chicken cutlets, terrriakies and shrimp.
Placement
Placement
38,695 restaurants
Global foodservice retailer McDonald's operated and franchised a total of 38,695 restaurants worldwide in 2019. McDonald's is undoubtedly the world's leading quick service restaurant with over 38 thousand locations in over 119 markets.
Referral Partners
Really Creative the way McDonald's Advertise
Referral Partners
- Other Brands (Coca-Cola)
- Athelets & Entertainers
- Social Media
- Advertisments(well made)
- Word of mouth
Sales/Support Partners
With a McDonal's evey 8 miles from the next in popular areas itis fairly easy to promote
Pictures
Promotion
Marketing
Strategy
- Advertisements
- Referrals
- Indorsments
- Scholarships
Trends
in SEO
Short for search engine Optimizing (burger)or (fries)
SEO
Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.
Referral & Incentives
Referral & incentives
In the case of the Fast-Food resturant like mcDonal's Referrals count as refernces and when place near a schooling districts a distinct work place that gets alot of foot traffic resturant is cheap and people will attends bc of the placement and recomendation
Content Marketing
Ethos. Pathos, Logos
Content Marketing
McDonald's maintains an extensive advertising campaign. In addition to the usual media such as television, radio and newspaper ads, the company makes significant use of billboards and signage, and sponsors sporting events ranging from Little League to the FIFA World Cup and Olympic Games.